How many employees work at Alibaba Digital Media?
Alibaba Digital Media & Entertainment Group has approximately 1,185 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Alibaba Digital Media’s total headcount has grown 1.9% from 1,163 employees in 2023 to 1,185 in 2026.
About Alibaba Digital Media’s Workforce
Alibaba Digital Media & Entertainment Group is a Marketing and Advertising Services company that employs 1,185 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 2016, the company is headquartered in Beijing, China.
Alibaba Digital Media's workforce has grown 1.9% from 2023 to 2026, though it is down 2.4% year over year in 2026. It fell to a low of 1,149 in 2023 Q3 before recovering. Its workforce is concentrated most in East Asia (95.2%), followed by Central America and the Caribbean (1.1%) and South Asia (0.8%).
Alibaba Digital Media's functional groups are Engineering (42.9%), Finance and Operations (33.6%), and Sales and Marketing (23.6%), with Sales and Marketing growing fastest (up 4.6%). The average salary is $40,568, ranging from a median of $158,000 in Northern Europe to $4,000 in Sub-Saharan Africa, up 0.8% year over year in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Beijing, China
- Founded
- 2016
- Industry
- Marketing and Advertising Services
- Employees
- 1,185
- YoY
- -2.4% (+12)
As of March 2026
Alibaba Digital Media workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Alibaba Digital Media. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsAlibaba Digital Media Annual Employee Count (2023-2026)
- Alibaba Digital Media had 1,185 employees in 2026, a 2.4% decline (+12) from 2025.
- Alibaba Digital Media had 1,173 employees in 2025, a 2.1% decline (-19) from 2024.
- Alibaba Digital Media had 1,192 employees in 2024, a 1.4% increase (+5) from 2023.
- Alibaba Digital Media had 1,187 employees in 2023, a 1.3% increase (+66) from 2022.
Alibaba Digital Media's total workforce has grown from 1,163 employees in 2023 to 1,185 in 2026.
Alibaba Digital Media & Entertainment Group quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,185 | +12 | -2.4% |
| 2025 | Q4 | 1,173 | -19 | -2.1% |
| 2025 | Q3 | 1,172 | -17 | +2.3% |
| 2025 | Q2 | 1,220 | -7 | +2.5% |
| 2025 | Q1 | 1,173 | -11 | +1.3% |
| 2024 | Q4 | 1,192 | +5 | +1.4% |
| 2024 | Q3 | 1,189 | +40 | +2.7% |
| 2024 | Q2 | 1,227 | +64 | +4.1% |
| 2024 | Q1 | 1,184 | -42 | -1.3% |
| 2023 | Q4 | 1,187 | +66 | +1.3% |
| 2023 | Q3 | 1,149 | +41 | -0.3% |
| 2023 | Q2 | 1,163 | +48 | -1.2% |
See Alibaba Digital Media's complete headcount history, including quarterly breakdowns.
Get the DataAlibaba Digital Media Employee Count by Region (2026)
East Asia accounts for the largest share of Alibaba Digital Media's global workforce with approximately 95% of total employees, followed by Central America and the Caribbean and South Asia.
Alibaba Digital Media employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 1,127 | 95.2% |
| Central America and the Caribbean | 13 | 1.1% |
| South Asia | 9 | 0.8% |
| North America | 8 | 0.7% |
| Sub-Saharan Africa | 8 | 0.7% |
| Northern Europe | 5 | 0.4% |
| Eastern Europe | 5 | 0.4% |
| Southeast Asia | 3 | 0.3% |
| Southern Europe | 3 | 0.2% |
| Western Europe | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataAlibaba Digital Media Employee Count by Department (2026)
Alibaba Digital Media's employee groups are Engineering (42.9%), Finance and Operations (33.6%), and Sales and Marketing (23.6%).
Alibaba Digital Media employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 505 | 42.9% |
| Finance and Operations | 396 | 33.6% |
| Sales and Marketing | 278 | 23.6% |
Compare Alibaba Digital Media's department mix to industry peers.
See Full DataAlibaba Digital Media Employee Salary by Region (2026)
Alibaba Digital Media's average employee salary is $40,568 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 3.9x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $4,000.
Alibaba Digital Media median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $158,000 |
| North America | $104,000 |
| East Asia | $38,000 |
| Southeast Asia | $23,000 |
| South Asia | $7,000 |
| Sub-Saharan Africa | $4,000 |
Unlock salary by role, level, and city — and compare to Alibaba Digital Media's industry peers.
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Frequently Asked Questions About Alibaba Digital Media
- How fast is Alibaba Digital Media growing?
- In 2026, Alibaba Digital Media's headcount shrank 2.4% to 1,185 employees, up from 1,173 in 2025.
- See the full headcount history
- Where are Alibaba Digital Media employees located?
- Most Alibaba Digital Media employees are based in East Asia (95.2% of headcount), followed by Central America and the Caribbean and South Asia.
- Explore where the workforce is based
- What is the average salary at Alibaba Digital Media?
- The average employee salary at Alibaba Digital Media is approximately $40.6k per year.
- Analyze the salary distribution
- When was Alibaba Digital Media founded and where is it headquartered?
- Alibaba Digital Media was founded in 2016 and is headquartered in Beijing, China.
- Compare Alibaba Digital Media to industry peers
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