How many employees work at AppDirect?
AppDirect, Inc. has approximately 2,052 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. AppDirect’s total headcount has declined 1.5% from 2,083 employees in 2023 to 2,052 in 2026.
Is AppDirect hiring right now?
Yes, AppDirect is actively hiring. AppDirect had 105 active job postings in 2026, a 47.1% increase from 2025 — see job openings & hiring trends.
About AppDirect’s Workforce
AppDirect, Inc. is a Digital Commerce Services company that employs 2,052 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 2009, the company is headquartered in San Francisco, California.
AppDirect's workforce has declined 1.5% from 2023 to 2026. It fell to a low of 1,990 in 2025 Q2 before recovering. Its workforce is concentrated most in North America (60.8%), followed by South Asia (17.6%) and Sub-Saharan Africa (4.5%).
AppDirect's functional groups are Finance and Operations (39.6%), Engineering (35.6%), and Sales and Marketing (24.8%), with Finance and Operations growing fastest (up 2.3%). The average salary is $81,072, ranging from a median of $99,000 in North America to $12,000 in Sub-Saharan Africa, down 5.8% year over year in 2026.
AppDirect's active job postings rose 47.1% in 2026 to 105, with new postings per month cooling from 96 in 2023 to 62 in 2026. Overall employee sentiment is neutral and broadly stable.
Sourced from Revelio Labs workforce data.
- Headquarters
- San Francisco, California
- Founded
- 2009
- Industry
- Digital Commerce Services
- Employees
- 2,052
- YoY
- -0.0% (+51)
As of March 2026
AppDirect workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for AppDirect. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsAppDirect Annual Employee Count (2023-2026)
- AppDirect had 2,052 employees in 2026, a 0% no change (+51) from 2025.
- AppDirect had 2,034 employees in 2025, a 1.3% decline (+11) from 2024.
- AppDirect had 2,023 employees in 2024, a 0.6% decline (-27) from 2023.
- AppDirect had 2,050 employees in 2023, a 6.3% decline (-278) from 2022.
AppDirect's total workforce has grown from 1,990 employees in 2025 to 2,052 in 2026. AppDirect's headcount peaked at 2,083 in 2023 before declining in 2025 and recovering through 2026.
AppDirect, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 2,052 | +51 | -0.0% |
| 2025 | Q4 | 2,034 | +11 | -1.3% |
| 2025 | Q3 | 2,001 | -37 | -1.8% |
| 2025 | Q2 | 1,990 | -67 | -1.8% |
| 2025 | Q1 | 2,001 | -51 | -1.5% |
| 2024 | Q4 | 2,023 | -27 | -0.6% |
| 2024 | Q3 | 2,038 | +0 | -0.2% |
| 2024 | Q2 | 2,057 | -26 | -1.1% |
| 2024 | Q1 | 2,052 | -154 | -3.4% |
| 2023 | Q4 | 2,050 | -278 | -6.3% |
| 2023 | Q3 | 2,038 | -320 | -6.8% |
| 2023 | Q2 | 2,083 | -294 | -6.3% |
See AppDirect's complete headcount history, including quarterly breakdowns.
Get the DataAppDirect Employee Count by Region (2026)
North America accounts for the largest share of AppDirect's global workforce with approximately 61% of total employees, followed by South Asia and Sub-Saharan Africa.
AppDirect employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,221 | 60.8% |
| South Asia | 354 | 17.6% |
| Sub-Saharan Africa | 90 | 4.5% |
| Central America and the Caribbean | 88 | 4.4% |
| South America | 71 | 3.5% |
| Southeast Asia | 33 | 1.7% |
| Northern Europe | 31 | 1.5% |
| Western Europe | 28 | 1.4% |
| North Africa | 27 | 1.4% |
| Eastern Europe | 14 | 0.7% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataAppDirect Employee Count by Department (2026)
AppDirect's employee groups are Finance and Operations (39.6%), Engineering (35.6%), and Sales and Marketing (24.8%).
AppDirect employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 803 | 39.6% |
| Engineering | 721 | 35.6% |
| Sales and Marketing | 503 | 24.8% |
Compare AppDirect's department mix to industry peers.
See Full DataAppDirect Employee Salary by Region (2026)
AppDirect's average employee salary is $81,072 globally. Employees in North America receive the highest compensation, with median pay approximately 1.2x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $12,000.
AppDirect median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $159,000 |
| North America | $99,000 |
| Western Europe | $71,000 |
| Northern Europe | $66,000 |
| Southern Europe | $46,000 |
| East Asia | $39,000 |
| Eastern Europe | $36,000 |
| South America | $31,000 |
| Arab States | $28,000 |
| Central and Western Asia | $21,000 |
| Central America and the Caribbean | $18,000 |
| South Asia | $17,000 |
| North Africa | $15,000 |
| Sub-Saharan Africa | $12,000 |
| Southeast Asia | $9,000 |
Unlock salary by role, level, and city — and compare to AppDirect's industry peers.
Unlock Salary DataAppDirect Job Openings and Hiring Trends (2023-2026)
- AppDirect had 105 active job postings in 2026, a 47.1% increase (+13) from 2025.
- AppDirect had 92 active job postings in 2025, a 7.3% decline (-7) from 2024.
- AppDirect had 99 active job postings in 2024, a 28.9% increase (+25) from 2023.
- AppDirect had 74 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 62 new roles/month, up from 53 in 2025 and 67 in 2024.
AppDirect's active job postings rose 47.1% in 2026 to 105, with new postings per month cooling from 96 in 2023 to 62 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataAppDirect Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across AppDirect's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Digital Commerce Services Companies by Employee Count
Frequently Asked Questions About AppDirect
- How fast is AppDirect growing?
- In 2026, AppDirect's headcount shrank 0.0% to 2,052 employees, up from 2,001 in 2025.
- See the full headcount history
- Where are AppDirect employees located?
- Most AppDirect employees are based in North America (60.8% of headcount), followed by South Asia and Sub-Saharan Africa.
- Explore where the workforce is based
- What is the average salary at AppDirect?
- The average employee salary at AppDirect is approximately $81.1k per year.
- Analyze the salary distribution
- How many new job postings does AppDirect open per year?
- In Q1 2026, AppDirect opened 187 new job postings. In 2025, AppDirect opened 636 new job postings — about 53 per month.
- Track hiring trends by role
- When was AppDirect founded and where is it headquartered?
- AppDirect was founded in 2009 and is headquartered in San Francisco, California.
- Compare AppDirect to industry peers
Speak with a workforce expert about AppDirect.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.