How many employees work at Baidu?
Baidu, Inc. (9888) has approximately 33,783 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Baidu’s total headcount has declined 2.6% from 34,674 employees in 2023 to 33,783 in 2026.
Is Baidu hiring right now?
Yes, Baidu is actively hiring. Baidu had 59 active job postings in 2026, a 127.2% decline from 2025 — see job openings & hiring trends.
About Baidu’s Workforce
Baidu, Inc. (9888) is a Digital Commerce Services company that employs 33,783 people worldwide as of March 2026. It is the 4th-largest by headcount among its peers. Founded in 2000, the company is headquartered in Beijing, China and trades on the Hong Kong Stock Exchange.
Baidu's workforce has declined 2.6% from 2023 to 2026, down 0.2% year over year in 2026. Its workforce is concentrated most in East Asia (96.9%), followed by North America (1.7%) and Southeast Asia (0.5%).
Baidu's functional groups are Engineering (41.8%), Finance and Operations (32.0%), and Sales and Marketing (26.3%). The average salary is $64,035, ranging from a median of $145,000 in North America to $62,000 in East Asia.
Baidu's active job postings fell 127.2% in 2026 to 59, with new postings per month cooling from 200 in 2023 to 26 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Ticker
- Hong Kong Stock Exchange: 9888
- Headquarters
- Beijing, China
- Founded
- 2000
- Industry
- Digital Commerce Services
- Employees
- 33,783
- YoY
- -0.2% (-105)
As of March 2026
Baidu workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Baidu. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBaidu Annual Employee Count (2023-2026)
- Baidu had 33,783 employees in 2026, a 0.2% decline (-105) from 2025.
- Baidu had 33,783 employees in 2025, a 0.3% decline (-185) from 2024.
- Baidu had 33,968 employees in 2024, a 0.5% decline (-409) from 2023.
- Baidu had 34,377 employees in 2023, a 0% no change (-91) from 2022.
Baidu's total workforce has declined from 34,674 employees in 2023 to 33,783 in 2026.
Baidu, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 33,783 | -105 | -0.2% |
| 2025 | Q4 | 33,783 | -185 | -0.3% |
| 2025 | Q3 | 33,866 | -69 | +0.0% |
| 2025 | Q2 | 34,052 | -63 | -0.0% |
| 2025 | Q1 | 33,888 | -269 | -0.2% |
| 2024 | Q4 | 33,968 | -409 | -0.5% |
| 2024 | Q3 | 33,935 | -426 | -0.6% |
| 2024 | Q2 | 34,115 | -559 | -0.9% |
| 2024 | Q1 | 34,157 | -326 | -0.3% |
| 2023 | Q4 | 34,377 | -91 | +0.0% |
| 2023 | Q3 | 34,361 | -109 | -0.0% |
| 2023 | Q2 | 34,674 | -48 | +0.4% |
See Baidu's complete headcount history, including quarterly breakdowns.
Get the DataBaidu Employee Count by Region (2026)
East Asia accounts for the largest share of Baidu's global workforce with approximately 97% of total employees, followed by North America and Southeast Asia.
Baidu employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 32,702 | 96.9% |
| North America | 584 | 1.7% |
| Southeast Asia | 184 | 0.5% |
| Northern Europe | 60 | 0.2% |
| Pacific Islands | 39 | 0.1% |
| Western Europe | 29 | 0.1% |
| South Asia | 25 | 0.1% |
| Arab States | 23 | 0.1% |
| South America | 21 | 0.1% |
| Eastern Europe | 16 | 0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBaidu Employee Count by Department (2026)
Baidu's employee groups are Engineering (41.8%), Finance and Operations (32.0%), and Sales and Marketing (26.3%).
Baidu employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 13,542 | 41.8% |
| Finance and Operations | 10,362 | 32.0% |
| Sales and Marketing | 8,515 | 26.3% |
Compare Baidu's department mix to industry peers.
See Full DataBaidu Employee Salary by Region (2026)
Baidu's average employee salary is $64,035 globally. Employees in North America receive the highest compensation, with median pay approximately 2.3x the global average. Pay is lowest in East Asia, at a median of $62,000.
Baidu median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $145,000 |
| Pacific Islands | $109,000 |
| Western Europe | $103,000 |
| Northern Europe | $92,000 |
| Southeast Asia | $66,000 |
| East Asia | $62,000 |
| Arab States | $58,000 |
| Southern Europe | $49,000 |
| Central America and the Caribbean | $49,000 |
| Eastern Europe | $38,000 |
| Central and Western Asia | $33,000 |
| Sub-Saharan Africa | $20,000 |
| South America | $19,000 |
| South Asia | $16,000 |
| North Africa | $13,000 |
Unlock salary by role, level, and city — and compare to Baidu's industry peers.
Unlock Salary DataBaidu Job Openings and Hiring Trends (2023-2026)
- Baidu had 59 active job postings in 2026, a 127.2% decline (+14) from 2025.
- Baidu had 45 active job postings in 2025, a 140.2% decline (-211) from 2024.
- Baidu had 256 active job postings in 2024, a 45.3% decline (-150) from 2023.
- Baidu had 406 active job postings in 2023, a 74.4% decline from 2022.
- Hiring velocity in 2026: 26 new roles/month, down from 118 in 2025 and 216 in 2024.
Baidu's hiring is slowing: active job postings fell 127.2% in 2026 to 59, with new postings per month cooling from 200 in 2023 to 26 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBaidu Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Baidu's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Baidu
- How fast is Baidu growing?
- In 2026, Baidu's headcount shrank 0.2% to 33,783 employees, down from 33,888 in 2025.
- See the full headcount history
- Where are Baidu employees located?
- Most Baidu employees are based in East Asia (96.9% of headcount), followed by North America and Southeast Asia.
- Explore where the workforce is based
- What is the average salary at Baidu?
- The average employee salary at Baidu is approximately $64k per year.
- Analyze the salary distribution
- How many new job postings does Baidu open per year?
- In Q1 2026, Baidu opened 77 new job postings. In 2025, Baidu opened 1,410 new job postings — about 118 per month.
- Track hiring trends by role
- When was Baidu founded and where is it headquartered?
- Baidu was founded in 2000 and is headquartered in Beijing, China.
- Compare Baidu to industry peers
Speak with a workforce expert about Baidu.
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