How many employees work at Build-A-Bear Workshop?
Build-A-Bear Workshop, Inc. (BBW) has approximately 5,333 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Build-A-Bear Workshop’s total headcount has declined 3.6% from 5,535 employees in 2023 to 5,333 in 2026.
Is Build-A-Bear Workshop hiring right now?
Yes, Build-A-Bear Workshop is actively hiring. Build-A-Bear Workshop had 711 active job postings in 2026, a 20.5% increase from 2025 — see job openings & hiring trends.
About Build-A-Bear Workshop’s Workforce
Build-A-Bear Workshop, Inc. (BBW) is an Apparel Retail company that employs 5,333 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 1997, the company is headquartered in St Louis, Missouri and trades on the New York Stock Exchange.
Build-A-Bear Workshop's workforce has declined 3.6% from 2023 to 2026, though it is up 0.2% year over year in 2026. It fell to a low of 5,333 in 2026 Q1 before recovering. Its workforce is concentrated most in North America (71.5%), followed by Northern Europe (17.5%) and Arab States (3.5%).
Build-A-Bear Workshop's functional groups are Finance and Operations (41.6%), Engineering (30.0%), and Sales and Marketing (28.4%), with Sales and Marketing growing fastest (up 0.8%). The average salary is $41,019, ranging from a median of $34,000 in Northern Europe to $18,000 in Western Europe.
Build-A-Bear Workshop's active job postings rose 20.5% in 2026 to 711, with new postings per month cooling from 537 in 2023 to 247 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Ticker
- New York Stock Exchange: BBW
- Headquarters
- St Louis, Missouri
- Founded
- 1997
- Industry
- Apparel Retail
- Employees
- 5,333
- YoY
- +0.2% (-59)
As of March 2026
Build-A-Bear Workshop workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Build-A-Bear Workshop. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsBuild-A-Bear Workshop Annual Employee Count (2023-2026)
- Build-A-Bear Workshop had 5,333 employees in 2026, a 0.2% increase (-59) from 2025.
- Build-A-Bear Workshop had 5,485 employees in 2025, a 1.1% increase (+24) from 2024.
- Build-A-Bear Workshop had 5,461 employees in 2024, a 1.7% increase (-59) from 2023.
- Build-A-Bear Workshop had 5,520 employees in 2023, a 2.7% increase (+48) from 2022.
Build-A-Bear Workshop's total workforce has declined from 5,535 employees in 2023 to 5,333 in 2026.
Build-A-Bear Workshop, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 5,333 | -59 | +0.2% |
| 2025 | Q4 | 5,485 | +24 | +1.1% |
| 2025 | Q3 | 5,503 | +93 | +2.5% |
| 2025 | Q2 | 5,453 | +83 | +2.8% |
| 2025 | Q1 | 5,392 | +50 | +3.3% |
| 2024 | Q4 | 5,461 | -59 | +1.7% |
| 2024 | Q3 | 5,410 | -128 | +0.7% |
| 2024 | Q2 | 5,370 | -165 | +1.1% |
| 2024 | Q1 | 5,342 | -80 | +1.6% |
| 2023 | Q4 | 5,520 | +48 | +2.7% |
| 2023 | Q3 | 5,538 | +142 | +4.9% |
| 2023 | Q2 | 5,535 | +161 | +6.2% |
See Build-A-Bear Workshop's complete headcount history, including quarterly breakdowns.
Get the DataBuild-A-Bear Workshop Employee Count by Region (2026)
North America accounts for the largest share of Build-A-Bear Workshop's global workforce with approximately 72% of total employees, followed by Northern Europe and Arab States.
Build-A-Bear Workshop employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 3,800 | 71.5% |
| Northern Europe | 932 | 17.5% |
| Arab States | 187 | 3.5% |
| Pacific Islands | 161 | 3.0% |
| Western Europe | 59 | 1.1% |
| Central America and the Caribbean | 54 | 1.0% |
| Sub-Saharan Africa | 48 | 0.9% |
| Central and Western Asia | 31 | 0.6% |
| Southeast Asia | 17 | 0.3% |
| Southern Europe | 12 | 0.2% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataBuild-A-Bear Workshop Employee Count by Department (2026)
Build-A-Bear Workshop's employee groups are Finance and Operations (41.6%), Engineering (30.0%), and Sales and Marketing (28.4%).
Build-A-Bear Workshop employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 2,205 | 41.6% |
| Engineering | 1,591 | 30.0% |
| Sales and Marketing | 1,504 | 28.4% |
Compare Build-A-Bear Workshop's department mix to industry peers.
See Full DataBuild-A-Bear Workshop Employee Salary by Region (2026)
Build-A-Bear Workshop's average employee salary is $41,019 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in Western Europe, at a median of $18,000.
Build-A-Bear Workshop median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $34,000 |
| Pacific Islands | $32,000 |
| North America | $31,000 |
| Arab States | $24,000 |
| Western Europe | $18,000 |
| Central America and the Caribbean | $17,000 |
| Southern Europe | $11,000 |
| Southeast Asia | $7,000 |
| Sub-Saharan Africa | $6,000 |
| Central and Western Asia | $3,000 |
Unlock salary by role, level, and city — and compare to Build-A-Bear Workshop's industry peers.
Unlock Salary DataBuild-A-Bear Workshop Job Openings and Hiring Trends (2023-2026)
- Build-A-Bear Workshop had 711 active job postings in 2026, a 20.5% increase (+235) from 2025.
- Build-A-Bear Workshop had 476 active job postings in 2025, a 31.9% increase (+131) from 2024.
- Build-A-Bear Workshop had 345 active job postings in 2024, a 68.1% decline (-356) from 2023.
- Build-A-Bear Workshop had 701 active job postings in 2023, a 21.7% decline from 2022.
- Hiring velocity in 2026: 247 new roles/month, up from 239 in 2025 and 286 in 2024.
Build-A-Bear Workshop's active job postings rose 20.5% in 2026 to 711, with new postings per month cooling from 537 in 2023 to 247 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataBuild-A-Bear Workshop Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Build-A-Bear Workshop's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Build-A-Bear Workshop
- How fast is Build-A-Bear Workshop growing?
- In 2026, Build-A-Bear Workshop's headcount grew 0.2% to 5,333 employees, down from 5,392 in 2025.
- See the full headcount history
- Where are Build-A-Bear Workshop employees located?
- Most Build-A-Bear Workshop employees are based in North America (71.5% of headcount), followed by Northern Europe and Arab States.
- Explore where the workforce is based
- What is the average salary at Build-A-Bear Workshop?
- The average employee salary at Build-A-Bear Workshop is approximately $41k per year.
- Analyze the salary distribution
- How many new job postings does Build-A-Bear Workshop open per year?
- In Q1 2026, Build-A-Bear Workshop opened 740 new job postings. In 2025, Build-A-Bear Workshop opened 2,871 new job postings — about 239 per month.
- Track hiring trends by role
- When was Build-A-Bear Workshop founded and where is it headquartered?
- Build-A-Bear Workshop was founded in 1997 and is headquartered in St Louis, Missouri.
- Compare Build-A-Bear Workshop to industry peers
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