How many employees work at Counter Culture Coffee?
Counter Culture Coffee, Inc. has approximately 201 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Counter Culture Coffee’s total headcount has grown 14.2% from 176 employees in 2023 to 201 in 2026.
Is Counter Culture Coffee hiring right now?
Yes, Counter Culture Coffee is actively hiring. Counter Culture Coffee had 5 active job postings in 2026, a 133.3% increase from 2025 — see job openings & hiring trends.
About Counter Culture Coffee’s Workforce
Counter Culture Coffee, Inc. is a Food and Beverage company that employs 201 people worldwide as of March 2026. It is the 7th-largest by headcount among its peers. Founded in 1995, the company is headquartered in Durham, North Carolina.
Counter Culture Coffee's workforce has grown 14.2% from 2023 to 2026, up 1.0% year over year in 2026. It fell to a low of 174 in 2023 Q3 before recovering. Its workforce is concentrated most in North America (85.0%), followed by South Asia (14.1%) and Southeast Asia (0.9%).
Counter Culture Coffee's functional groups are Sales and Marketing (36.0%), Finance and Operations (33.4%), and Engineering (30.6%), with Sales and Marketing growing fastest (up 10.5%). The average salary is $71,688, highest in North America at a median of $72,000, up 12.1% year over year in 2026.
Counter Culture Coffee's active job postings rose 133.3% in 2026 to 5. Overall employee sentiment is negative but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- Durham, North Carolina
- Founded
- 1995
- Industry
- Food and Beverage
- Employees
- 201
- YoY
- +1.0% (+1)
As of March 2026
Counter Culture Coffee workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Counter Culture Coffee. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsCounter Culture Coffee Annual Employee Count (2023-2026)
- Counter Culture Coffee had 201 employees in 2026, a 1.0% increase (+1) from 2025.
- Counter Culture Coffee had 201 employees in 2025, a 2.1% increase (-7) from 2024.
- Counter Culture Coffee had 208 employees in 2024, a 11.6% increase (+27) from 2023.
- Counter Culture Coffee had 181 employees in 2023, a 4.1% decline (+6) from 2022.
Counter Culture Coffee's total workforce has grown from 176 employees in 2023 to 201 in 2026.
Counter Culture Coffee, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 201 | +1 | +1.0% |
| 2025 | Q4 | 201 | -7 | +2.1% |
| 2025 | Q3 | 202 | +11 | +10.1% |
| 2025 | Q2 | 200 | +4 | +9.3% |
| 2025 | Q1 | 200 | +7 | +4.4% |
| 2024 | Q4 | 208 | +27 | +11.6% |
| 2024 | Q3 | 191 | +17 | +3.6% |
| 2024 | Q2 | 196 | +20 | +3.0% |
| 2024 | Q1 | 193 | +31 | +6.9% |
| 2023 | Q4 | 181 | +6 | -4.1% |
| 2023 | Q3 | 174 | -8 | -4.6% |
| 2023 | Q2 | 176 | -13 | -5.0% |
See Counter Culture Coffee's complete headcount history, including quarterly breakdowns.
Get the DataCounter Culture Coffee Employee Count by Region (2026)
North America accounts for the largest share of Counter Culture Coffee's global workforce with approximately 85% of total employees, followed by South Asia and Southeast Asia.
Counter Culture Coffee employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 169 | 85.0% |
| South Asia | 28 | 14.1% |
| Southeast Asia | 2 | 0.9% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataCounter Culture Coffee Employee Count by Department (2026)
Counter Culture Coffee's employee groups are Sales and Marketing (36.0%), Finance and Operations (33.4%), and Engineering (30.6%).
Counter Culture Coffee employees by department
| Department | Employees | % of Total |
|---|---|---|
| Sales and Marketing | 73 | 36.0% |
| Finance and Operations | 67 | 33.4% |
| Engineering | 62 | 30.6% |
Compare Counter Culture Coffee's department mix to industry peers.
See Full DataCounter Culture Coffee Employee Salary by Region (2026)
Counter Culture Coffee's average employee salary is $71,688 globally. Employees in North America receive the highest compensation.
Counter Culture Coffee median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $72,000 |
Unlock salary by role, level, and city — and compare to Counter Culture Coffee's industry peers.
Unlock Salary DataCounter Culture Coffee Job Openings and Hiring Trends (2023-2026)
- Counter Culture Coffee had 5 active job postings in 2026, a 133.3% increase (-1) from 2025.
- Counter Culture Coffee had 6 active job postings in 2025, a 100.0% increase (+4) from 2024.
- Counter Culture Coffee had 2 active job postings in 2024, a 66.7% decline (-2) from 2023.
- Counter Culture Coffee had 4 active job postings in 2023, a 54.5% decline from 2022.
- Hiring velocity in 2026: 3 new roles/month, up from 3 in 2025 and 3 in 2024.
Counter Culture Coffee's active job postings rose 133.3% in 2026 to 5.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataCounter Culture Coffee Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Counter Culture Coffee's workforce based on public professional data. Overall sentiment is negative and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Counter Culture Coffee
- How fast is Counter Culture Coffee growing?
- In 2026, Counter Culture Coffee's headcount grew 1.0% to 201 employees, up from 200 in 2025.
- See the full headcount history
- Where are Counter Culture Coffee employees located?
- Most Counter Culture Coffee employees are based in North America (85.0% of headcount), followed by South Asia and Southeast Asia.
- Explore where the workforce is based
- What is the average salary at Counter Culture Coffee?
- The average employee salary at Counter Culture Coffee is approximately $71.7k per year.
- Analyze the salary distribution
- How many new job postings does Counter Culture Coffee open per year?
- In Q1 2026, Counter Culture Coffee opened 10 new job postings. In 2025, Counter Culture Coffee opened 37 new job postings — about 3 per month.
- Track hiring trends by role
- When was Counter Culture Coffee founded and where is it headquartered?
- Counter Culture Coffee was founded in 1995 and is headquartered in Durham, North Carolina.
- Compare Counter Culture Coffee to industry peers
Speak with a workforce expert about Counter Culture Coffee.
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