How many employees work at Critical Mass?
Critical Mass, Inc. has approximately 2,288 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Critical Mass’s total headcount has grown 28.8% from 1,777 employees in 2023 to 2,288 in 2026.
Is Critical Mass hiring right now?
Yes, Critical Mass is actively hiring. Critical Mass had 128 active job postings in 2026, a 4.0% increase from 2025 — see job openings & hiring trends.
About Critical Mass’s Workforce
Critical Mass, Inc. is a Marketing and Advertising Services company that employs 2,288 people worldwide as of March 2026. It is the 7th-largest by headcount among its peers. Founded in 1995, the company is headquartered in Calgary, Canada.
Critical Mass's workforce has grown 28.8% from 2023 to 2026, up 4.7% year over year in 2026. Its workforce is concentrated most in North America (65.7%), followed by Central America and the Caribbean (18.3%) and Northern Europe (12.1%).
Critical Mass's functional groups are Finance and Operations (46.7%), Engineering (30.2%), and Sales and Marketing (23.1%), with Engineering growing fastest (up 3.2%). The average salary is $101,175, ranging from a median of $97,000 in North America to $19,000 in South Asia, up 3.7% year over year in 2026.
Critical Mass's active job postings rose 4.0% in 2026 to 128, with new postings per month cooling from 94 in 2023 to 50 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Calgary, Canada
- Founded
- 1995
- Industry
- Marketing and Advertising Services
- Employees
- 2,288
- YoY
- +4.7% (+247)
As of March 2026
Critical Mass workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Critical Mass. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsCritical Mass Annual Employee Count (2023-2026)
- Critical Mass had 2,288 employees in 2026, a 4.7% increase (+247) from 2025.
- Critical Mass had 2,262 employees in 2025, a 4.9% increase (+251) from 2024.
- Critical Mass had 2,011 employees in 2024, a 2.7% increase (+130) from 2023.
- Critical Mass had 1,881 employees in 2023, a 1.5% increase (+89) from 2022.
Critical Mass's total workforce has grown from 1,777 employees in 2023 to 2,288 in 2026.
Critical Mass, Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 2,288 | +247 | +4.7% |
| 2025 | Q4 | 2,262 | +251 | +4.9% |
| 2025 | Q3 | 2,243 | +291 | +5.2% |
| 2025 | Q2 | 2,178 | +184 | +2.0% |
| 2025 | Q1 | 2,041 | +120 | +1.9% |
| 2024 | Q4 | 2,011 | +130 | +2.7% |
| 2024 | Q3 | 1,952 | +137 | +2.7% |
| 2024 | Q2 | 1,994 | +217 | +5.1% |
| 2024 | Q1 | 1,921 | +142 | +2.8% |
| 2023 | Q4 | 1,881 | +89 | +1.5% |
| 2023 | Q3 | 1,815 | +24 | +1.2% |
| 2023 | Q2 | 1,777 | +66 | +0.9% |
See Critical Mass's complete headcount history, including quarterly breakdowns.
Get the DataCritical Mass Employee Count by Region (2026)
North America accounts for the largest share of Critical Mass's global workforce with approximately 66% of total employees, followed by Central America and the Caribbean and Northern Europe.
Critical Mass employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 1,482 | 65.7% |
| Central America and the Caribbean | 412 | 18.3% |
| Northern Europe | 273 | 12.1% |
| South America | 40 | 1.8% |
| South Asia | 18 | 0.8% |
| Western Europe | 14 | 0.6% |
| Pacific Islands | 8 | 0.3% |
| East Asia | 3 | 0.1% |
| Sub-Saharan Africa | 2 | 0.1% |
| Eastern Europe | 2 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataCritical Mass Employee Count by Department (2026)
Critical Mass's employee groups are Finance and Operations (46.7%), Engineering (30.2%), and Sales and Marketing (23.1%).
Critical Mass employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 1,068 | 46.7% |
| Engineering | 691 | 30.2% |
| Sales and Marketing | 528 | 23.1% |
Compare Critical Mass's department mix to industry peers.
See Full DataCritical Mass Employee Salary by Region (2026)
Critical Mass's average employee salary is $101,175 globally. Employees in North America receive the highest compensation. Pay is lowest in South Asia, at a median of $19,000.
Critical Mass median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $209,000 |
| Pacific Islands | $116,000 |
| North America | $97,000 |
| Northern Europe | $93,000 |
| Central America and the Caribbean | $37,000 |
| South America | $23,000 |
| South Asia | $19,000 |
Unlock salary by role, level, and city — and compare to Critical Mass's industry peers.
Unlock Salary DataCritical Mass Job Openings and Hiring Trends (2023-2026)
- Critical Mass had 128 active job postings in 2026, a 4.0% increase (-29) from 2025.
- Critical Mass had 157 active job postings in 2025, a 22.7% increase (+32) from 2024.
- Critical Mass had 125 active job postings in 2024, a 15.5% decline (-21) from 2023.
- Critical Mass had 146 active job postings in 2023, a 57.3% increase from 2022.
- Hiring velocity in 2026: 50 new roles/month, down from 93 in 2025 and 109 in 2024.
Critical Mass's active job postings rose 4.0% in 2026 to 128, with new postings per month cooling from 94 in 2023 to 50 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataCritical Mass Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Critical Mass's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Critical Mass
- How fast is Critical Mass growing?
- In 2026, Critical Mass's headcount grew 4.7% to 2,288 employees, up from 2,041 in 2025.
- See the full headcount history
- Where are Critical Mass employees located?
- Most Critical Mass employees are based in North America (65.7% of headcount), followed by Central America and the Caribbean and Northern Europe.
- Explore where the workforce is based
- What is the average salary at Critical Mass?
- The average employee salary at Critical Mass is approximately $101.2k per year.
- Analyze the salary distribution
- How many new job postings does Critical Mass open per year?
- In Q1 2026, Critical Mass opened 149 new job postings. In 2025, Critical Mass opened 1,112 new job postings — about 93 per month.
- Track hiring trends by role
- When was Critical Mass founded and where is it headquartered?
- Critical Mass was founded in 1995 and is headquartered in Calgary, Canada.
- Compare Critical Mass to industry peers
Speak with a workforce expert about Critical Mass.
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