How many employees work at General Idea?
General Idea Consulting LLC has approximately 40 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. General Idea’s total headcount has grown 58.2% from 25 employees in 2023 to 40 in 2026.
Is General Idea hiring right now?
No, General Idea is not actively hiring. General Idea had 0 active job postings in 2026, a 0.0% no change from 2025 — see job openings & hiring trends.
About General Idea’s Workforce
General Idea Consulting LLC is a Marketing and Advertising Services company that employs 40 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 2019, the company is headquartered in New York City, New York.
General Idea's workforce has grown 58.2% from 2023 to 2026, up 5.6% year over year in 2026. Its workforce is concentrated most in North America (81.4%), followed by Northern Europe (6.9%) and Western Europe (5.1%).
General Idea's functional groups are Finance and Operations (63.1%), Engineering (20.2%), and Sales and Marketing (16.7%), with Sales and Marketing growing fastest (up 18.5%). The average salary is $120,349, highest in North America at a median of $117,000, up 2.2% year over year in 2026.
General Idea's hiring activity held steady in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- New York City, New York
- Founded
- 2019
- Industry
- Marketing and Advertising Services
- Employees
- 40
- YoY
- +5.6% (+2)
As of March 2026
General Idea workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for General Idea. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGeneral Idea Annual Employee Count (2023-2026)
- General Idea had 40 employees in 2026, a 5.6% increase (+2) from 2025.
- General Idea had 40 employees in 2025, a 2.6% decline (+2) from 2024.
- General Idea had 38 employees in 2024, a 0.7% increase (+7) from 2023.
- General Idea had 31 employees in 2023, a 2.0% increase (+3) from 2022.
General Idea's total workforce has grown from 25 employees in 2023 to 40 in 2026.
General Idea Consulting LLC quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 40 | +2 | +5.6% |
| 2025 | Q4 | 40 | +2 | -2.6% |
| 2025 | Q3 | 40 | +2 | -1.4% |
| 2025 | Q2 | 43 | +1 | -13.5% |
| 2025 | Q1 | 38 | +2 | -10.5% |
| 2024 | Q4 | 38 | +7 | +0.7% |
| 2024 | Q3 | 38 | +9 | +2.8% |
| 2024 | Q2 | 42 | +17 | +26.9% |
| 2024 | Q1 | 36 | +10 | +12.1% |
| 2023 | Q4 | 31 | +3 | +2.0% |
| 2023 | Q3 | 29 | -5 | +1.9% |
| 2023 | Q2 | 25 | -8 | +1.4% |
See General Idea's complete headcount history, including quarterly breakdowns.
Get the DataGeneral Idea Employee Count by Region (2026)
North America accounts for the largest share of General Idea's global workforce with approximately 81% of total employees, followed by Northern Europe and Western Europe.
General Idea employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 31 | 81.4% |
| Northern Europe | 3 | 6.9% |
| Western Europe | 2 | 5.1% |
| Eastern Europe | 2 | 4.6% |
| East Asia | 1 | 2.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGeneral Idea Employee Count by Department (2026)
General Idea's employee groups are Finance and Operations (63.1%), Engineering (20.2%), and Sales and Marketing (16.7%).
General Idea employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 25 | 63.1% |
| Engineering | 8 | 20.2% |
| Sales and Marketing | 7 | 16.7% |
Compare General Idea's department mix to industry peers.
See Full DataGeneral Idea Employee Salary by Region (2026)
General Idea's average employee salary is $120,349 globally. Employees in North America receive the highest compensation.
General Idea median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $117,000 |
Unlock salary by role, level, and city — and compare to General Idea's industry peers.
Unlock Salary DataGeneral Idea Job Openings and Hiring Trends (2023-2026)
- General Idea had 0 active job postings in 2026, a 0% no change from 2025.
- General Idea had 0 active job postings in 2025, a 0% no change from 2024.
- General Idea had 0 active job postings in 2024, a 0% no change from 2023.
- General Idea had 0 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 0 new roles/month, up from 0 in 2025 and 0 in 2024.
General Idea's hiring activity held steady in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSimilar Companies
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Frequently Asked Questions About General Idea
- How fast is General Idea growing?
- In 2026, General Idea's headcount grew 5.6% to 40 employees, up from 38 in 2025.
- See the full headcount history
- Where are General Idea employees located?
- Most General Idea employees are based in North America (81.4% of headcount), followed by Northern Europe and Western Europe.
- Explore where the workforce is based
- What is the average salary at General Idea?
- The average employee salary at General Idea is approximately $120.3k per year.
- Analyze the salary distribution
- How many new job postings does General Idea open per year?
- In Q1 2026, General Idea opened 0 new job postings. In 2025, General Idea opened 0 new job postings — about 0 per month.
- Track hiring trends by role
- When was General Idea founded and where is it headquartered?
- General Idea was founded in 2019 and is headquartered in New York City, New York.
- Compare General Idea to industry peers
Speak with a workforce expert about General Idea.
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