How many employees work at GENERATION?
GENERATION Pvt Ltd has approximately 747 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. GENERATION’s total headcount has grown 31.0% from 571 employees in 2023 to 747 in 2026.
About GENERATION’s Workforce
GENERATION Pvt Ltd is an Apparel Retail company that employs 747 people worldwide as of March 2026. It is the 7th-largest by headcount among its peers. Founded in 1983, the company is headquartered in Lahore, Pakistan.
GENERATION's workforce has grown 31.0% from 2023 to 2026, up 2.2% year over year in 2026. It fell to a low of 567 in 2023 Q3 before recovering. Its workforce is concentrated most in South Asia (98.9%), followed by Sub-Saharan Africa (0.7%) and North America (0.5%).
GENERATION's functional groups are Engineering (45.7%), Finance and Operations (38.8%), and Sales and Marketing (15.5%), with Finance and Operations growing fastest (up 5.4%). The average salary is $5,084, highest in South Asia at a median of $4,000, up 2.4% year over year in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Lahore, Pakistan
- Founded
- 1983
- Industry
- Apparel Retail
- Employees
- 747
- YoY
- +2.2% (+26)
As of March 2026
GENERATION workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GENERATION. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGENERATION Annual Employee Count (2023-2026)
- GENERATION had 747 employees in 2026, a 2.2% increase (+26) from 2025.
- GENERATION had 736 employees in 2025, a 6.1% increase (+57) from 2024.
- GENERATION had 679 employees in 2024, a 8.9% increase (+99) from 2023.
- GENERATION had 580 employees in 2023, a 0.3% increase (+26) from 2022.
GENERATION's total workforce has grown from 571 employees in 2023 to 747 in 2026.
GENERATION Pvt Ltd quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 747 | +26 | +2.2% |
| 2025 | Q4 | 736 | +57 | +6.1% |
| 2025 | Q3 | 716 | +92 | +12.0% |
| 2025 | Q2 | 745 | +117 | +14.0% |
| 2025 | Q1 | 721 | +131 | +13.1% |
| 2024 | Q4 | 679 | +99 | +8.9% |
| 2024 | Q3 | 624 | +57 | +4.8% |
| 2024 | Q2 | 628 | +57 | +1.9% |
| 2024 | Q1 | 590 | +19 | +1.4% |
| 2023 | Q4 | 580 | +26 | +0.3% |
| 2023 | Q3 | 567 | +12 | +0.6% |
| 2023 | Q2 | 571 | -2 | +2.6% |
See GENERATION's complete headcount history, including quarterly breakdowns.
Get the DataGENERATION Employee Count by Region (2026)
South Asia accounts for the largest share of GENERATION's global workforce with approximately 99% of total employees, followed by Sub-Saharan Africa and North America.
GENERATION employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 734 | 98.9% |
| Sub-Saharan Africa | 5 | 0.7% |
| North America | 3 | 0.5% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGENERATION Employee Count by Department (2026)
GENERATION's employee groups are Engineering (45.7%), Finance and Operations (38.8%), and Sales and Marketing (15.5%).
GENERATION employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 341 | 45.7% |
| Finance and Operations | 290 | 38.8% |
| Sales and Marketing | 116 | 15.5% |
Compare GENERATION's department mix to industry peers.
See Full DataGENERATION Employee Salary by Region (2026)
GENERATION's average employee salary is $5,084 globally. Employees in South Asia receive the highest compensation.
GENERATION median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to GENERATION's industry peers.
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Frequently Asked Questions About GENERATION
- How fast is GENERATION growing?
- In 2026, GENERATION's headcount grew 2.2% to 747 employees, up from 721 in 2025.
- See the full headcount history
- Where are GENERATION employees located?
- Most GENERATION employees are based in South Asia (98.9% of headcount), followed by Sub-Saharan Africa and North America.
- Explore where the workforce is based
- What is the average salary at GENERATION?
- The average employee salary at GENERATION is approximately $5.1k per year.
- Analyze the salary distribution
- When was GENERATION founded and where is it headquartered?
- GENERATION was founded in 1983 and is headquartered in Lahore, Pakistan.
- Compare GENERATION to industry peers
Speak with a workforce expert about GENERATION.
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