How many employees work at Hotmart?
Hotmart BV has approximately 6,100 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Hotmart’s total headcount has grown 4.0% from 5,866 employees in 2023 to 6,100 in 2026.
Is Hotmart hiring right now?
Yes, Hotmart is actively hiring. Hotmart had 192 active job postings in 2026, a 144.4% increase from 2025 — see job openings & hiring trends.
About Hotmart’s Workforce
Hotmart BV is a Digital Commerce Services company that employs 6,100 people worldwide as of March 2026. It is the 4th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Amsterdam, Netherlands.
Hotmart's workforce has grown 4.0% from 2023 to 2026, though it is down 0.3% year over year in 2026. It fell to a low of 5,681 in 2024 Q4 before recovering. Its workforce is concentrated most in South America (87.0%), followed by Central America and the Caribbean (3.5%) and Sub-Saharan Africa (3.0%).
Hotmart's functional groups are Engineering (43.6%), Finance and Operations (36.8%), and Sales and Marketing (19.6%), with Finance and Operations growing fastest (up 4.3%). The average salary is $20,536, ranging from a median of $85,000 in North America to $9,000 in Sub-Saharan Africa, down 0.5% year over year in 2026.
Hotmart's active job postings rose 144.4% in 2026 to 192, with new postings per month climbing from 24 in 2023 to 47 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- Amsterdam, Netherlands
- Founded
- 2011
- Industry
- Digital Commerce Services
- Employees
- 6,100
- YoY
- -0.3% (+384)
As of March 2026
Hotmart workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Hotmart. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsHotmart Annual Employee Count (2023-2026)
- Hotmart had 6,100 employees in 2026, a 0.3% decline (+384) from 2025.
- Hotmart had 5,980 employees in 2025, a 0.4% decline (+299) from 2024.
- Hotmart had 5,681 employees in 2024, a 2.6% decline (-160) from 2023.
- Hotmart had 5,841 employees in 2023, a 1.2% decline (-80) from 2022.
Hotmart's total workforce has grown from 5,866 employees in 2023 to 6,100 in 2026.
Hotmart BV quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 6,100 | +384 | -0.3% |
| 2025 | Q4 | 5,980 | +299 | -0.4% |
| 2025 | Q3 | 5,904 | +168 | -1.0% |
| 2025 | Q2 | 5,769 | -32 | -2.1% |
| 2025 | Q1 | 5,716 | -158 | -2.8% |
| 2024 | Q4 | 5,681 | -160 | -2.6% |
| 2024 | Q3 | 5,736 | -129 | -2.5% |
| 2024 | Q2 | 5,801 | -65 | -1.9% |
| 2024 | Q1 | 5,874 | -29 | -1.5% |
| 2023 | Q4 | 5,841 | -80 | -1.2% |
| 2023 | Q3 | 5,865 | -158 | -1.7% |
| 2023 | Q2 | 5,866 | -220 | -2.1% |
See Hotmart's complete headcount history, including quarterly breakdowns.
Get the DataHotmart Employee Count by Region (2026)
South America accounts for the largest share of Hotmart's global workforce with approximately 87% of total employees, followed by Central America and the Caribbean and Sub-Saharan Africa.
Hotmart employees by region
| Region | Employees | % of Total |
|---|---|---|
| South America | 5,258 | 87.0% |
| Central America and the Caribbean | 211 | 3.5% |
| Sub-Saharan Africa | 183 | 3.0% |
| Southern Europe | 130 | 2.2% |
| North America | 107 | 1.8% |
| South Asia | 76 | 1.3% |
| Western Europe | 29 | 0.5% |
| North Africa | 14 | 0.2% |
| Arab States | 14 | 0.2% |
| Southeast Asia | 6 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataHotmart Employee Count by Department (2026)
Hotmart's employee groups are Engineering (43.6%), Finance and Operations (36.8%), and Sales and Marketing (19.6%).
Hotmart employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 2,549 | 43.6% |
| Finance and Operations | 2,150 | 36.8% |
| Sales and Marketing | 1,148 | 19.6% |
Compare Hotmart's department mix to industry peers.
See Full DataHotmart Employee Salary by Region (2026)
Hotmart's average employee salary is $20,536 globally. Employees in North America receive the highest compensation, with median pay approximately 4.1x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $9,000.
Hotmart median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $85,000 |
| Western Europe | $77,000 |
| Northern Europe | $65,000 |
| Pacific Islands | $57,000 |
| Southern Europe | $50,000 |
| Arab States | $30,000 |
| East Asia | $30,000 |
| Central and Western Asia | $27,000 |
| Central America and the Caribbean | $22,000 |
| Southeast Asia | $20,000 |
| South America | $14,000 |
| Sub-Saharan Africa | $9,000 |
| South Asia | $7,000 |
| North Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Hotmart's industry peers.
Unlock Salary DataHotmart Job Openings and Hiring Trends (2023-2026)
- Hotmart had 192 active job postings in 2026, a 144.4% increase (+50) from 2025.
- Hotmart had 142 active job postings in 2025, a 97.4% increase (+93) from 2024.
- Hotmart had 49 active job postings in 2024, a 84.1% increase (+29) from 2023.
- Hotmart had 20 active job postings in 2023, a 133.3% increase from 2022.
- Hiring velocity in 2026: 47 new roles/month, up from 44 in 2025 and 27 in 2024.
Hotmart's hiring is accelerating: active job postings rose 144.4% in 2026 to 192, with new postings per month climbing from 24 in 2023 to 47 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataHotmart Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Hotmart's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Hotmart
- How fast is Hotmart growing?
- In 2026, Hotmart's headcount shrank 0.3% to 6,100 employees, up from 5,716 in 2025.
- See the full headcount history
- Where are Hotmart employees located?
- Most Hotmart employees are based in South America (87.0% of headcount), followed by Central America and the Caribbean and Sub-Saharan Africa.
- Explore where the workforce is based
- What is the average salary at Hotmart?
- The average employee salary at Hotmart is approximately $20.5k per year.
- Analyze the salary distribution
- How many new job postings does Hotmart open per year?
- In Q1 2026, Hotmart opened 142 new job postings. In 2025, Hotmart opened 523 new job postings — about 44 per month.
- Track hiring trends by role
- When was Hotmart founded and where is it headquartered?
- Hotmart was founded in 2011 and is headquartered in Amsterdam, Netherlands.
- Compare Hotmart to industry peers
Speak with a workforce expert about Hotmart.
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