How many employees work at Initiative?
Initiative has approximately 2,548 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Initiative’s total headcount has declined 8.9% from 2,796 employees in 2023 to 2,548 in 2026.
Is Initiative hiring right now?
Yes, Initiative is actively hiring. Initiative had 44 active job postings in 2026, a 47.9% increase from 2025 — see job openings & hiring trends.
About Initiative’s Workforce
Initiative is a Marketing and Advertising Services company that employs 2,548 people worldwide as of March 2026. It is the 5th-largest by headcount among its peers. Founded in 1968, the company is headquartered in New York City, New York.
Initiative's workforce has declined 8.9% from 2023 to 2026, down 1.4% year over year in 2026. It fell to a low of 2,355 in 2024 Q4 before recovering. Its workforce is concentrated most in North America (32.2%), followed by South America (11.6%) and South Asia (8.2%).
Initiative's functional groups are Finance and Operations (57.8%), Engineering (23.8%), and Sales and Marketing (18.4%), with Sales and Marketing growing fastest (up 4.1%). The average salary is $81,525, ranging from a median of $120,000 in North America to $10,000 in South Asia, up 4.7% year over year in 2026.
Initiative's active job postings rose 47.9% in 2026 to 44, with new postings per month cooling from 69 in 2023 to 16 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- New York City, New York
- Founded
- 1968
- Industry
- Marketing and Advertising Services
- Employees
- 2,548
- YoY
- -1.4% (+190)
As of March 2026
Initiative workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Initiative. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsInitiative Annual Employee Count (2023-2026)
- Initiative had 2,548 employees in 2026, a 1.4% decline (+190) from 2025.
- Initiative had 2,510 employees in 2025, a 1.6% decline (+155) from 2024.
- Initiative had 2,355 employees in 2024, a 2.7% decline (-384) from 2023.
- Initiative had 2,739 employees in 2023, a 0.5% increase (-20) from 2022.
Initiative's total workforce has grown from 2,355 employees in 2024 to 2,548 in 2026. Initiative's headcount peaked at 2,796 in 2023 before declining in 2024 and recovering through 2025 and 2026.
Initiative quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 2,548 | +190 | -1.4% |
| 2025 | Q4 | 2,510 | +155 | -1.6% |
| 2025 | Q3 | 2,471 | -88 | -2.4% |
| 2025 | Q2 | 2,422 | -278 | -3.4% |
| 2025 | Q1 | 2,358 | -358 | -3.0% |
| 2024 | Q4 | 2,355 | -384 | -2.7% |
| 2024 | Q3 | 2,559 | -209 | -1.7% |
| 2024 | Q2 | 2,700 | -96 | -0.8% |
| 2024 | Q1 | 2,716 | -78 | -0.5% |
| 2023 | Q4 | 2,739 | -20 | +0.5% |
| 2023 | Q3 | 2,768 | +49 | +1.4% |
| 2023 | Q2 | 2,796 | +73 | +1.9% |
See Initiative's complete headcount history, including quarterly breakdowns.
Get the DataInitiative Employee Count by Region (2026)
North America accounts for the largest share of Initiative's global workforce with approximately 32% of total employees, followed by South America and South Asia.
Initiative employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 811 | 32.2% |
| South America | 291 | 11.6% |
| South Asia | 208 | 8.2% |
| Northern Europe | 189 | 7.5% |
| Western Europe | 140 | 5.5% |
| Pacific Islands | 136 | 5.4% |
| Southern Europe | 132 | 5.3% |
| Arab States | 126 | 5.0% |
| Southeast Asia | 126 | 5.0% |
| Eastern Europe | 94 | 3.7% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataInitiative Employee Count by Department (2026)
Initiative's employee groups are Finance and Operations (57.8%), Engineering (23.8%), and Sales and Marketing (18.4%).
Initiative employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 1,463 | 57.8% |
| Engineering | 604 | 23.8% |
| Sales and Marketing | 467 | 18.4% |
Compare Initiative's department mix to industry peers.
See Full DataInitiative Employee Salary by Region (2026)
Initiative's average employee salary is $81,525 globally. Employees in North America receive the highest compensation, with median pay approximately 1.5x the global average. Pay is lowest in South Asia, at a median of $10,000.
Initiative median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $120,000 |
| Northern Europe | $117,000 |
| Western Europe | $81,000 |
| Pacific Islands | $80,000 |
| East Asia | $67,000 |
| Arab States | $53,000 |
| Southern Europe | $43,000 |
| Eastern Europe | $31,000 |
| Central America and the Caribbean | $28,000 |
| Central and Western Asia | $25,000 |
| Southeast Asia | $22,000 |
| South America | $21,000 |
| Sub-Saharan Africa | $16,000 |
| North Africa | $12,000 |
| South Asia | $10,000 |
Unlock salary by role, level, and city — and compare to Initiative's industry peers.
Unlock Salary DataInitiative Job Openings and Hiring Trends (2023-2026)
- Initiative had 44 active job postings in 2026, a 47.9% increase (+9) from 2025.
- Initiative had 35 active job postings in 2025, a 15.4% increase (+5) from 2024.
- Initiative had 30 active job postings in 2024, a 113.0% decline (-78) from 2023.
- Initiative had 108 active job postings in 2023, a 34.5% decline from 2022.
- Hiring velocity in 2026: 16 new roles/month, down from 22 in 2025 and 27 in 2024.
Initiative's active job postings rose 47.9% in 2026 to 44, with new postings per month cooling from 69 in 2023 to 16 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataInitiative Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Initiative's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Initiative
- How fast is Initiative growing?
- In 2026, Initiative's headcount shrank 1.4% to 2,548 employees, up from 2,358 in 2025.
- See the full headcount history
- Where are Initiative employees located?
- Most Initiative employees are based in North America (32.2% of headcount), followed by South America and South Asia.
- Explore where the workforce is based
- What is the average salary at Initiative?
- The average employee salary at Initiative is approximately $81.5k per year.
- Analyze the salary distribution
- How many new job postings does Initiative open per year?
- In Q1 2026, Initiative opened 49 new job postings. In 2025, Initiative opened 267 new job postings — about 22 per month.
- Track hiring trends by role
- When was Initiative founded and where is it headquartered?
- Initiative was founded in 1968 and is headquartered in New York City, New York.
- Compare Initiative to industry peers
Speak with a workforce expert about Initiative.
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