How many employees work at Normal?
Normal A/S (Denmark) has approximately 4,348 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Normal’s total headcount has grown 14.8% from 3,787 employees in 2023 to 4,348 in 2026.
Is Normal hiring right now?
Yes, Normal is actively hiring. Normal had 585 active job postings in 2026, a 87.8% increase from 2025 — see job openings & hiring trends.
About Normal’s Workforce
Normal A/S (Denmark) is a Retail and Consumer Goods company that employs 4,348 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2013, the company is headquartered in Skanderborg, Denmark.
Normal's workforce has grown 14.8% from 2023 to 2026, though it is down 4.9% year over year in 2026. Its workforce is concentrated most in Northern Europe (58.7%), followed by Western Europe (26.6%) and Southern Europe (13.5%).
Normal's functional groups are Sales and Marketing (50.3%), Finance and Operations (29.6%), and Engineering (20.1%), with Engineering growing fastest (up 3.9%). The average salary is $41,259, ranging from a median of $41,000 in Eastern Europe to $3,000 in South Asia, up 3.5% year over year in 2026.
Normal's active job postings rose 87.8% in 2026 to 585, with new postings per month cooling from 389 in 2023 to 316 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Skanderborg, Denmark
- Founded
- 2013
- Industry
- Retail and Consumer Goods
- Employees
- 4,348
- YoY
- -4.9% (-2)
As of March 2026
Normal workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Normal. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsNormal Annual Employee Count (2023-2026)
- Normal had 4,348 employees in 2026, a 4.9% decline (-2) from 2025.
- Normal had 4,358 employees in 2025, a 3.0% decline (+43) from 2024.
- Normal had 4,315 employees in 2024, a 1.4% increase (+27) from 2023.
- Normal had 4,288 employees in 2023, a 15.7% increase (+1,017) from 2022.
Normal's total workforce has grown from 3,787 employees in 2023 to 4,348 in 2026.
Normal A/S (Denmark) quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 4,348 | -2 | -4.9% |
| 2025 | Q4 | 4,358 | +43 | -3.0% |
| 2025 | Q3 | 4,339 | +78 | -1.0% |
| 2025 | Q2 | 4,485 | -22 | -0.8% |
| 2025 | Q1 | 4,350 | +94 | +1.5% |
| 2024 | Q4 | 4,315 | +27 | +1.4% |
| 2024 | Q3 | 4,261 | +179 | +3.7% |
| 2024 | Q2 | 4,507 | +720 | +10.1% |
| 2024 | Q1 | 4,256 | +853 | +13.3% |
| 2023 | Q4 | 4,288 | +1,017 | +15.7% |
| 2023 | Q3 | 4,082 | +1,017 | +16.1% |
| 2023 | Q2 | 3,787 | +919 | +17.6% |
See Normal's complete headcount history, including quarterly breakdowns.
Get the DataNormal Employee Count by Region (2026)
Northern Europe accounts for the largest share of Normal's global workforce with approximately 59% of total employees, followed by Western Europe and Southern Europe.
Normal employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 2,531 | 58.7% |
| Western Europe | 1,147 | 26.6% |
| Southern Europe | 582 | 13.5% |
| South Asia | 22 | 0.5% |
| Eastern Europe | 9 | 0.2% |
| Sub-Saharan Africa | 6 | 0.1% |
| South America | 5 | 0.1% |
| Central and Western Asia | 3 | 0.1% |
| East Asia | 2 | 0.0% |
| North Africa | 2 | 0.0% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataNormal Employee Count by Department (2026)
Normal's employee groups are Sales and Marketing (50.3%), Finance and Operations (29.6%), and Engineering (20.1%).
Normal employees by department
| Department | Employees | % of Total |
|---|---|---|
| Sales and Marketing | 2,172 | 50.3% |
| Finance and Operations | 1,278 | 29.6% |
| Engineering | 867 | 20.1% |
Compare Normal's department mix to industry peers.
See Full DataNormal Employee Salary by Region (2026)
Normal's average employee salary is $41,259 globally. Employees in Eastern Europe receive the highest compensation. Pay is lowest in South Asia, at a median of $3,000.
Normal median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Eastern Europe | $41,000 |
| Northern Europe | $40,000 |
| Western Europe | $31,000 |
| Southern Europe | $22,000 |
| South America | $10,000 |
| Sub-Saharan Africa | $6,000 |
| South Asia | $3,000 |
Unlock salary by role, level, and city — and compare to Normal's industry peers.
Unlock Salary DataNormal Job Openings and Hiring Trends (2023-2026)
- Normal had 585 active job postings in 2026, a 87.8% increase (+94) from 2025.
- Normal had 491 active job postings in 2025, a 111.7% increase (+352) from 2024.
- Normal had 139 active job postings in 2024, a 4.2% decline (-6) from 2023.
- Normal had 145 active job postings in 2023, a 2.7% decline from 2022.
- Hiring velocity in 2026: 316 new roles/month, up from 278 in 2025 and 250 in 2024.
Normal's active job postings rose 87.8% in 2026 to 585, with new postings per month cooling from 389 in 2023 to 316 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataNormal Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Normal's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
Similar Retail and Consumer Goods Companies by Employee Count
Frequently Asked Questions About Normal
- How fast is Normal growing?
- In 2026, Normal's headcount shrank 4.9% to 4,348 employees, down from 4,350 in 2025.
- See the full headcount history
- Where are Normal employees located?
- Most Normal employees are based in Northern Europe (58.7% of headcount), followed by Western Europe and Southern Europe.
- Explore where the workforce is based
- What is the average salary at Normal?
- The average employee salary at Normal is approximately $41.3k per year.
- Analyze the salary distribution
- How many new job postings does Normal open per year?
- In Q1 2026, Normal opened 948 new job postings. In 2025, Normal opened 3,335 new job postings — about 278 per month.
- Track hiring trends by role
- When was Normal founded and where is it headquartered?
- Normal was founded in 2013 and is headquartered in Skanderborg, Denmark.
- Compare Normal to industry peers
Speak with a workforce expert about Normal.
Book a DemoSee something that doesn't look right? Reach out and our team will review it.