How many employees work at Primal?
Primal Co. Ltd. has approximately 368 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Primal’s total headcount has declined 4.8% from 386 employees in 2023 to 368 in 2026.
Is Primal hiring right now?
Yes, Primal is actively hiring. Primal had 28 active job postings in 2026, a 19.4% decline from 2025 — see job openings & hiring trends.
About Primal’s Workforce
Primal Co. Ltd. is a Marketing and Advertising Services company that employs 368 people worldwide as of March 2026. It is the 4th-largest by headcount among its peers. Founded in 2015, the company is headquartered in Bangkok, Thailand.
Primal's workforce has declined 4.8% from 2023 to 2026, down 5.1% year over year in 2026. It fell to a low of 365 in 2024 Q1 before recovering. Its workforce is concentrated most in Southeast Asia (92.0%), followed by South Asia (5.6%) and Northern Europe (1.1%).
Primal's functional groups are Finance and Operations (35.6%), Engineering (34.9%), and Sales and Marketing (29.5%). The average salary is $17,825, ranging from a median of $43,000 in Northern Europe to $4,000 in South Asia, up 1.8% year over year in 2026.
Primal's active job postings fell 19.4% in 2026 to 28, with new postings per month climbing from 14 in 2023 to 20 in 2026. Overall employee sentiment is neutral and broadly stable.
Sourced from Revelio Labs workforce data.
- Headquarters
- Bangkok, Thailand
- Founded
- 2015
- Industry
- Marketing and Advertising Services
- Employees
- 368
- YoY
- -5.1% (-29)
As of March 2026
Primal workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Primal. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsPrimal Annual Employee Count (2023-2026)
- Primal had 368 employees in 2026, a 5.1% decline (-29) from 2025.
- Primal had 375 employees in 2025, a 4.0% decline (-28) from 2024.
- Primal had 403 employees in 2024, a 1.7% increase (+33) from 2023.
- Primal had 370 employees in 2023, a 6.3% decline (-2) from 2022.
Primal's total workforce has declined from 386 employees in 2023 to 368 in 2026. Primal's headcount peaked at 407 in 2025.
Primal Co. Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 368 | -29 | -5.1% |
| 2025 | Q4 | 375 | -28 | -4.0% |
| 2025 | Q3 | 378 | -2 | -3.0% |
| 2025 | Q2 | 407 | +25 | +1.2% |
| 2025 | Q1 | 397 | +32 | +0.8% |
| 2024 | Q4 | 403 | +33 | +1.7% |
| 2024 | Q3 | 380 | -4 | -2.9% |
| 2024 | Q2 | 382 | -4 | -3.7% |
| 2024 | Q1 | 365 | -13 | -3.5% |
| 2023 | Q4 | 370 | -2 | -6.3% |
| 2023 | Q3 | 384 | +21 | -3.2% |
| 2023 | Q2 | 386 | +21 | -3.3% |
See Primal's complete headcount history, including quarterly breakdowns.
Get the DataPrimal Employee Count by Region (2026)
Southeast Asia accounts for the largest share of Primal's global workforce with approximately 92% of total employees, followed by South Asia and Northern Europe.
Primal employees by region
| Region | Employees | % of Total |
|---|---|---|
| Southeast Asia | 337 | 92.0% |
| South Asia | 21 | 5.6% |
| Northern Europe | 4 | 1.1% |
| Arab States | 2 | 0.7% |
| South America | 2 | 0.6% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataPrimal Employee Count by Department (2026)
Primal's employee groups are Finance and Operations (35.6%), Engineering (34.9%), and Sales and Marketing (29.5%).
Primal employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 131 | 35.6% |
| Engineering | 128 | 34.9% |
| Sales and Marketing | 108 | 29.5% |
Compare Primal's department mix to industry peers.
See Full DataPrimal Employee Salary by Region (2026)
Primal's average employee salary is $17,825 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 2.4x the global average. Pay is lowest in South Asia, at a median of $4,000.
Primal median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $43,000 |
| Southeast Asia | $15,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Primal's industry peers.
Unlock Salary DataPrimal Job Openings and Hiring Trends (2023-2026)
- Primal had 28 active job postings in 2026, a 19.4% decline (-26) from 2025.
- Primal had 54 active job postings in 2025, a 73.4% increase (+29) from 2024.
- Primal had 25 active job postings in 2024, a 0% no change from 2023.
- Primal had 25 active job postings in 2023, a 22.2% increase from 2022.
- Hiring velocity in 2026: 20 new roles/month, down from 37 in 2025 and 35 in 2024.
Primal's active job postings fell 19.4% in 2026 to 28, with new postings per month climbing from 14 in 2023 to 20 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataPrimal Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Primal's workforce based on public professional data. Overall sentiment is neutral and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Primal
- How fast is Primal growing?
- In 2026, Primal's headcount shrank 5.1% to 368 employees, down from 397 in 2025.
- See the full headcount history
- Where are Primal employees located?
- Most Primal employees are based in Southeast Asia (92.0% of headcount), followed by South Asia and Northern Europe.
- Explore where the workforce is based
- What is the average salary at Primal?
- The average employee salary at Primal is approximately $17.8k per year.
- Analyze the salary distribution
- How many new job postings does Primal open per year?
- In Q1 2026, Primal opened 61 new job postings. In 2025, Primal opened 443 new job postings — about 37 per month.
- Track hiring trends by role
- When was Primal founded and where is it headquartered?
- Primal was founded in 2015 and is headquartered in Bangkok, Thailand.
- Compare Primal to industry peers
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