How many employees work at self?

self has approximately 545 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. self’s total headcount has grown 52.7% from 357 employees in 2023 to 545 in 2026.

Data source: Revelio LabsCoverage: Global workforce, 20232026Published August 2026

About self’s Workforce

self is a Wellness Products company that employs 545 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. It was founded in 2020.

self's workforce has grown 52.7% from 2023 to 2026, up 9.4% year over year in 2026. Its workforce is concentrated most in South Asia (32.8%), followed by Sub-Saharan Africa (32.2%) and North America (21.3%).

self's functional groups are Finance and Operations (47.8%), Engineering (28.9%), and Sales and Marketing (23.2%), with Finance and Operations growing fastest (up 2.6%). The average salary is $24,340, ranging from a median of $54,000 in North America to $5,000 in South Asia, up 3.7% year over year in 2026.

Sourced from Revelio Labs workforce data.

Founded
2020
Industry
Wellness Products
Employees
545
YoY
+9.4% (+51)

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self Annual Employee Count (2023-2026)

Interactive chart of self annual worldwide employee count from 2023 to 2026.
  • self had 545 employees in 2026, a 9.4% increase (+51) from 2025.
  • self had 548 employees in 2025, a 13.1% increase (+75) from 2024.
  • self had 473 employees in 2024, a 4.7% increase (+52) from 2023.
  • self had 421 employees in 2023, a 4.3% increase (+60) from 2022.

self's total workforce has grown from 357 employees in 2023 to 545 in 2026.

self quarterly employee count

YearQtrEmployeesYoY ChangeYoY %
2026Q1545+51+9.4%
2025Q4548+75+13.1%
2025Q3549+88+15.3%
2025Q2529+70+12.6%
2025Q1494+67+8.0%
2024Q4473+52+4.7%
2024Q3461+70+6.0%
2024Q2459+102+8.8%
2024Q1427+76+6.0%
2023Q4421+60+4.3%
2023Q3391+55+6.1%
2023Q2357+36+6.6%

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self Employee Count by Region (2026)

South Asia accounts for the largest share of self's global workforce with approximately 33% of total employees, followed by Sub-Saharan Africa and North America.

self employees by region

RegionEmployees% of Total
South Asia17732.8%
Sub-Saharan Africa17432.2%
North America11521.3%
North Africa427.8%
Southeast Asia254.6%
Northern Europe61.0%
Pacific Islands20.3%

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self Employee Count by Department (2026)

self's employee groups are Finance and Operations (47.8%), Engineering (28.9%), and Sales and Marketing (23.2%).

self employees by department

DepartmentEmployees% of Total
Finance and Operations25847.8%
Engineering15628.9%
Sales and Marketing12523.2%

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self Employee Salary by Region (2026)

self's average employee salary is $24,340 globally. Employees in North America receive the highest compensation, with median pay approximately 2.2x the global average. Pay is lowest in South Asia, at a median of $5,000.

self median employee salary by region (USD)

RegionMedian Salary
North America$54,000
Northern Europe$52,000
Southeast Asia$6,000
North Africa$6,000
Sub-Saharan Africa$6,000
South Asia$5,000

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Frequently Asked Questions About self

How fast is self growing?
In 2026, self's headcount grew 9.4% to 545 employees, up from 494 in 2025.
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Where are self employees located?
Most self employees are based in South Asia (32.8% of headcount), followed by Sub-Saharan Africa and North America.
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What is the average salary at self?
The average employee salary at self is approximately $24.3k per year.
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When was self founded and where is it headquartered?
self was founded in 2020.
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