How many employees work at Shinola Detroit?
Shinola/Detroit LLC has approximately 377 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Shinola Detroit’s total headcount has declined 12.7% from 432 employees in 2023 to 377 in 2026.
Is Shinola Detroit hiring right now?
Yes, Shinola Detroit is actively hiring. Shinola Detroit had 23 active job postings in 2026, a 19.0% increase from 2025 — see job openings & hiring trends.
About Shinola Detroit’s Workforce
Shinola/Detroit LLC is an Apparel Retail company that employs 377 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Detroit, Michigan.
Shinola Detroit's workforce has declined 12.7% from 2023 to 2026, though it is up 1.6% year over year in 2026. It fell to a low of 369 in 2025 Q2 before recovering. Its workforce is concentrated most in North America (90.3%), followed by East Asia (7.6%) and Northern Europe (1.5%).
Shinola Detroit's functional groups are Finance and Operations (54.1%), Engineering (30.9%), and Sales and Marketing (15.0%), with Sales and Marketing growing fastest (up 7.2%). The average salary is $68,304, ranging from a median of $54,000 in North America to $23,000 in East Asia, down 1.7% year over year in 2026.
Shinola Detroit's active job postings rose 19.0% in 2026 to 23, with new postings per month cooling from 36 in 2023 to 11 in 2026. Overall employee sentiment is negative and broadly stable.
Sourced from Revelio Labs workforce data.
- Headquarters
- Detroit, Michigan
- Founded
- 2011
- Industry
- Apparel Retail
- Employees
- 377
- YoY
- +1.6% (+4)
As of March 2026
Shinola Detroit workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Shinola Detroit. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsShinola Detroit Annual Employee Count (2023-2026)
- Shinola Detroit had 377 employees in 2026, a 1.6% increase (+4) from 2025.
- Shinola Detroit had 385 employees in 2025, a 1.2% decline (-10) from 2024.
- Shinola Detroit had 395 employees in 2024, a 2.9% decline (-22) from 2023.
- Shinola Detroit had 417 employees in 2023, a 5.6% decline (-72) from 2022.
Shinola Detroit's total workforce has grown from 369 employees in 2025 to 377 in 2026. Shinola Detroit's headcount peaked at 432 in 2023 before declining in 2025 and recovering through 2026.
Shinola/Detroit LLC quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 377 | +4 | +1.6% |
| 2025 | Q4 | 385 | -10 | -1.2% |
| 2025 | Q3 | 375 | -19 | -1.7% |
| 2025 | Q2 | 369 | -22 | -0.2% |
| 2025 | Q1 | 373 | -27 | -2.3% |
| 2024 | Q4 | 395 | -22 | -2.9% |
| 2024 | Q3 | 394 | -26 | -2.8% |
| 2024 | Q2 | 391 | -41 | -4.6% |
| 2024 | Q1 | 400 | -42 | -1.6% |
| 2023 | Q4 | 417 | -72 | -5.6% |
| 2023 | Q3 | 420 | -65 | -6.1% |
| 2023 | Q2 | 432 | -34 | -3.2% |
See Shinola Detroit's complete headcount history, including quarterly breakdowns.
Get the DataShinola Detroit Employee Count by Region (2026)
North America accounts for the largest share of Shinola Detroit's global workforce with approximately 90% of total employees, followed by East Asia and Northern Europe.
Shinola Detroit employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 335 | 90.3% |
| East Asia | 28 | 7.6% |
| Northern Europe | 6 | 1.5% |
| South Asia | 2 | 0.4% |
| Western Europe | 1 | 0.3% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataShinola Detroit Employee Count by Department (2026)
Shinola Detroit's employee groups are Finance and Operations (54.1%), Engineering (30.9%), and Sales and Marketing (15.0%).
Shinola Detroit employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 204 | 54.1% |
| Engineering | 117 | 30.9% |
| Sales and Marketing | 56 | 15.0% |
Compare Shinola Detroit's department mix to industry peers.
See Full DataShinola Detroit Employee Salary by Region (2026)
Shinola Detroit's average employee salary is $68,304 globally. Employees in North America receive the highest compensation. Pay is lowest in East Asia, at a median of $23,000.
Shinola Detroit median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $54,000 |
| Northern Europe | $51,000 |
| East Asia | $23,000 |
Unlock salary by role, level, and city — and compare to Shinola Detroit's industry peers.
Unlock Salary DataShinola Detroit Job Openings and Hiring Trends (2023-2026)
- Shinola Detroit had 23 active job postings in 2026, a 19.0% increase (-33) from 2025.
- Shinola Detroit had 56 active job postings in 2025, a 26.3% increase (+13) from 2024.
- Shinola Detroit had 43 active job postings in 2024, a 56.7% increase (+19) from 2023.
- Shinola Detroit had 24 active job postings in 2023, a 93.3% decline from 2022.
- Hiring velocity in 2026: 11 new roles/month, down from 21 in 2025 and 18 in 2024.
Shinola Detroit's active job postings rose 19.0% in 2026 to 23, with new postings per month cooling from 36 in 2023 to 11 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataShinola Detroit Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Shinola Detroit's workforce based on public professional data. Overall sentiment is negative and has held steady year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Shinola Detroit
- How fast is Shinola Detroit growing?
- In 2026, Shinola Detroit's headcount grew 1.6% to 377 employees, up from 373 in 2025.
- See the full headcount history
- Where are Shinola Detroit employees located?
- Most Shinola Detroit employees are based in North America (90.3% of headcount), followed by East Asia and Northern Europe.
- Explore where the workforce is based
- What is the average salary at Shinola Detroit?
- The average employee salary at Shinola Detroit is approximately $68.3k per year.
- Analyze the salary distribution
- How many new job postings does Shinola Detroit open per year?
- In Q1 2026, Shinola Detroit opened 33 new job postings. In 2025, Shinola Detroit opened 257 new job postings — about 21 per month.
- Track hiring trends by role
- When was Shinola Detroit founded and where is it headquartered?
- Shinola Detroit was founded in 2011 and is headquartered in Detroit, Michigan.
- Compare Shinola Detroit to industry peers
Speak with a workforce expert about Shinola Detroit.
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