How many employees work at Sina?
Sina Com has approximately 745 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Sina’s total headcount has declined 1.8% from 758 employees in 2023 to 745 in 2026.
About Sina’s Workforce
Sina Com is a Marketing and Advertising Services company that employs 745 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. The company is headquartered in Hong Kong, Hong Kong.
Sina's workforce has declined 1.8% from 2023 to 2026, though it is up 1.2% year over year in 2026. It fell to a low of 733 in 2025 Q1 before recovering. Its workforce is concentrated most in East Asia (66.0%), followed by South Asia (10.3%) and North America (5.6%).
Sina's functional groups are Finance and Operations (42.3%), Engineering (32.6%), and Sales and Marketing (25.1%), with Sales and Marketing growing fastest (up 2.3%). The average salary is $42,497, ranging from a median of $78,000 in North America to $13,000 in South America.
Sourced from Revelio Labs workforce data.
- Headquarters
- Hong Kong, Hong Kong
- Industry
- Marketing and Advertising Services
- Employees
- 745
- YoY
- +1.2% (+12)
As of March 2026
Sina workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sina. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSina Annual Employee Count (2023-2026)
- Sina had 745 employees in 2026, a 1.2% increase (+12) from 2025.
- Sina had 736 employees in 2025, a 0.6% decline (-2) from 2024.
- Sina had 738 employees in 2024, a 0.3% decline (-9) from 2023.
- Sina had 747 employees in 2023, a 1.9% increase (-4) from 2022.
Sina's total workforce has grown from 733 employees in 2025 to 745 in 2026. Sina's headcount peaked at 758 in 2023 before declining in 2025 and recovering through 2026.
Sina Com quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 745 | +12 | +1.2% |
| 2025 | Q4 | 736 | -2 | -0.6% |
| 2025 | Q3 | 734 | -12 | -1.5% |
| 2025 | Q2 | 743 | -12 | -1.6% |
| 2025 | Q1 | 733 | -16 | -1.1% |
| 2024 | Q4 | 738 | -9 | -0.3% |
| 2024 | Q3 | 746 | -1 | +0.6% |
| 2024 | Q2 | 755 | -3 | +1.1% |
| 2024 | Q1 | 749 | +0 | +1.3% |
| 2023 | Q4 | 747 | -4 | +1.9% |
| 2023 | Q3 | 747 | -3 | +2.2% |
| 2023 | Q2 | 758 | -16 | +0.2% |
See Sina's complete headcount history, including quarterly breakdowns.
Get the DataSina Employee Count by Region (2026)
East Asia accounts for the largest share of Sina's global workforce with approximately 66% of total employees, followed by South Asia and North America.
Sina employees by region
| Region | Employees | % of Total |
|---|---|---|
| East Asia | 492 | 66.0% |
| South Asia | 77 | 10.3% |
| North America | 42 | 5.6% |
| Southeast Asia | 35 | 4.7% |
| South America | 23 | 3.1% |
| Sub-Saharan Africa | 15 | 2.0% |
| Central America and the Caribbean | 13 | 1.7% |
| Southern Europe | 12 | 1.6% |
| North Africa | 11 | 1.5% |
| Northern Europe | 8 | 1.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSina Employee Count by Department (2026)
Sina's employee groups are Finance and Operations (42.3%), Engineering (32.6%), and Sales and Marketing (25.1%).
Sina employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 289 | 42.3% |
| Engineering | 223 | 32.6% |
| Sales and Marketing | 172 | 25.1% |
Compare Sina's department mix to industry peers.
See Full DataSina Employee Salary by Region (2026)
Sina's average employee salary is $42,497 globally. Employees in North America receive the highest compensation, with median pay approximately 1.8x the global average. Pay is lowest in South America, at a median of $13,000.
Sina median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $78,000 |
| Northern Europe | $67,000 |
| Western Europe | $59,000 |
| East Asia | $43,000 |
| Southern Europe | $36,000 |
| Central and Western Asia | $23,000 |
| Central America and the Caribbean | $18,000 |
| Southeast Asia | $18,000 |
| South Asia | $15,000 |
| South America | $13,000 |
| North Africa | $10,000 |
| Sub-Saharan Africa | $6,000 |
Unlock salary by role, level, and city — and compare to Sina's industry peers.
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Frequently Asked Questions About Sina
- How fast is Sina growing?
- In 2026, Sina's headcount grew 1.2% to 745 employees, up from 733 in 2025.
- See the full headcount history
- Where are Sina employees located?
- Most Sina employees are based in East Asia (66.0% of headcount), followed by South Asia and North America.
- Explore where the workforce is based
- What is the average salary at Sina?
- The average employee salary at Sina is approximately $42.5k per year.
- Analyze the salary distribution
- When was Sina founded and where is it headquartered?
- Sina is headquartered in Hong Kong, Hong Kong.
- Compare Sina to industry peers
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