How many employees work at Smollan Group?
Smollan Group SA Pty Ltd. has approximately 7,657 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Smollan Group’s total headcount has grown 9.4% from 6,998 employees in 2023 to 7,657 in 2026.
Is Smollan Group hiring right now?
Yes, Smollan Group is actively hiring. Smollan Group had 519 active job postings in 2026, a 76.4% increase from 2025 — see job openings & hiring trends.
About Smollan Group’s Workforce
Smollan Group SA Pty Ltd. is a Marketing and Advertising Services company that employs 7,657 people worldwide as of March 2026. It is the 2nd-largest by headcount among its peers. Founded in 1931, the company is headquartered in Johannesburg, South Africa.
Smollan Group's workforce has grown 9.4% from 2023 to 2026, up 1.6% year over year in 2026. It fell to a low of 6,994 in 2023 Q4 before recovering. Its workforce is concentrated most in Sub-Saharan Africa (72.2%), followed by South Asia (15.9%) and Southeast Asia (2.4%).
Smollan Group's functional groups are Finance and Operations (49.7%), Engineering (33.1%), and Sales and Marketing (17.1%), with Sales and Marketing growing fastest (up 3.0%). The average salary is $14,744, ranging from a median of $52,000 in Northern Europe to $5,000 in South Asia, up 4.9% year over year in 2026.
Smollan Group's active job postings rose 76.4% in 2026 to 519, with new postings per month climbing from 107 in 2023 to 317 in 2026. Overall employee sentiment is neutral but improving.
Sourced from Revelio Labs workforce data.
- Headquarters
- Johannesburg, South Africa
- Founded
- 1931
- Industry
- Marketing and Advertising Services
- Employees
- 7,657
- YoY
- +1.6% (+277)
As of March 2026
Smollan Group workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Smollan Group. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSmollan Group Annual Employee Count (2023-2026)
- Smollan Group had 7,657 employees in 2026, a 1.6% increase (+277) from 2025.
- Smollan Group had 7,574 employees in 2025, a 1.2% increase (+203) from 2024.
- Smollan Group had 7,371 employees in 2024, a 3.9% increase (+377) from 2023.
- Smollan Group had 6,994 employees in 2023, a 1.8% increase (-4) from 2022.
Smollan Group's total workforce has grown from 6,998 employees in 2023 to 7,657 in 2026.
Smollan Group SA Pty Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 7,657 | +277 | +1.6% |
| 2025 | Q4 | 7,574 | +203 | +1.2% |
| 2025 | Q3 | 7,534 | +259 | +2.4% |
| 2025 | Q2 | 7,436 | +250 | +2.2% |
| 2025 | Q1 | 7,380 | +332 | +3.2% |
| 2024 | Q4 | 7,371 | +377 | +3.9% |
| 2024 | Q3 | 7,275 | +271 | +3.3% |
| 2024 | Q2 | 7,186 | +188 | +3.1% |
| 2024 | Q1 | 7,048 | +14 | +1.6% |
| 2023 | Q4 | 6,994 | -4 | +1.8% |
| 2023 | Q3 | 7,004 | +92 | +2.5% |
| 2023 | Q2 | 6,998 | +195 | +3.4% |
See Smollan Group's complete headcount history, including quarterly breakdowns.
Get the DataSmollan Group Employee Count by Region (2026)
Sub-Saharan Africa accounts for the largest share of Smollan Group's global workforce with approximately 72% of total employees, followed by South Asia and Southeast Asia.
Smollan Group employees by region
| Region | Employees | % of Total |
|---|---|---|
| Sub-Saharan Africa | 5,510 | 72.2% |
| South Asia | 1,214 | 15.9% |
| Southeast Asia | 181 | 2.4% |
| Northern Europe | 172 | 2.3% |
| Southern Europe | 106 | 1.4% |
| North Africa | 101 | 1.3% |
| South America | 93 | 1.2% |
| Western Europe | 88 | 1.2% |
| Arab States | 65 | 0.8% |
| North America | 49 | 0.6% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSmollan Group Employee Count by Department (2026)
Smollan Group's employee groups are Finance and Operations (49.7%), Engineering (33.1%), and Sales and Marketing (17.1%).
Smollan Group employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 3,751 | 49.7% |
| Engineering | 2,500 | 33.1% |
| Sales and Marketing | 1,293 | 17.1% |
Compare Smollan Group's department mix to industry peers.
See Full DataSmollan Group Employee Salary by Region (2026)
Smollan Group's average employee salary is $14,744 globally. Employees in Northern Europe receive the highest compensation, with median pay approximately 3.5x the global average. Pay is lowest in South Asia, at a median of $5,000.
Smollan Group median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $57,000 |
| Northern Europe | $52,000 |
| North America | $44,000 |
| Western Europe | $40,000 |
| Arab States | $36,000 |
| East Asia | $27,000 |
| Eastern Europe | $26,000 |
| Southern Europe | $24,000 |
| Southeast Asia | $13,000 |
| Sub-Saharan Africa | $9,000 |
| North Africa | $8,000 |
| South America | $6,000 |
| South Asia | $5,000 |
Unlock salary by role, level, and city — and compare to Smollan Group's industry peers.
Unlock Salary DataSmollan Group Job Openings and Hiring Trends (2023-2026)
- Smollan Group had 519 active job postings in 2026, a 76.4% increase (+149) from 2025.
- Smollan Group had 370 active job postings in 2025, a 39.5% increase (+122) from 2024.
- Smollan Group had 248 active job postings in 2024, a 100.6% increase (+166) from 2023.
- Smollan Group had 82 active job postings in 2023, a 69.3% decline from 2022.
- Hiring velocity in 2026: 317 new roles/month, up from 249 in 2025 and 128 in 2024.
Smollan Group's hiring is accelerating: active job postings rose 76.4% in 2026 to 519, with new postings per month climbing from 107 in 2023 to 317 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSmollan Group Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Smollan Group's workforce based on public professional data. Overall sentiment is neutral and has improved year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Smollan Group
- How fast is Smollan Group growing?
- In 2026, Smollan Group's headcount grew 1.6% to 7,657 employees, up from 7,380 in 2025.
- See the full headcount history
- Where are Smollan Group employees located?
- Most Smollan Group employees are based in Sub-Saharan Africa (72.2% of headcount), followed by South Asia and Southeast Asia.
- Explore where the workforce is based
- What is the average salary at Smollan Group?
- The average employee salary at Smollan Group is approximately $14.7k per year.
- Analyze the salary distribution
- How many new job postings does Smollan Group open per year?
- In Q1 2026, Smollan Group opened 951 new job postings. In 2025, Smollan Group opened 2,986 new job postings — about 249 per month.
- Track hiring trends by role
- When was Smollan Group founded and where is it headquartered?
- Smollan Group was founded in 1931 and is headquartered in Johannesburg, South Africa.
- Compare Smollan Group to industry peers
Speak with a workforce expert about Smollan Group.
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