How many employees work at Smyths Toys HQ?
Smyths Toys HQ Unlimited Co has approximately 3,661 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Smyths Toys HQ’s total headcount has declined 8.8% from 4,014 employees in 2023 to 3,661 in 2026.
Is Smyths Toys HQ hiring right now?
Yes, Smyths Toys HQ is actively hiring. Smyths Toys HQ had 120 active job postings in 2026, a 42.4% increase from 2025 — see job openings & hiring trends.
About Smyths Toys HQ’s Workforce
Smyths Toys HQ Unlimited Co is an Apparel Retail company that employs 3,661 people worldwide as of March 2026. It is the 8th-largest by headcount among its peers. Founded in 1987, the company is headquartered in Gaillimh, Ireland.
Smyths Toys HQ's workforce has declined 8.8% from 2023 to 2026, down 2.2% year over year in 2026. It fell to a low of 3,661 in 2026 Q1 before recovering. Its workforce is concentrated most in Northern Europe (78.2%), followed by Western Europe (20.4%) and North America (1.0%).
Smyths Toys HQ's functional groups are Finance and Operations (45.5%), Sales and Marketing (35.1%), and Engineering (19.4%). The average salary is $38,006, ranging from a median of $38,000 in North America to $34,000 in Northern Europe, up 1.2% year over year in 2026.
Smyths Toys HQ's active job postings rose 42.4% in 2026 to 120, with new postings per month cooling from 176 in 2023 to 63 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Gaillimh, Ireland
- Founded
- 1987
- Industry
- Apparel Retail
- Employees
- 3,661
- YoY
- -2.2% (-126)
As of March 2026
Smyths Toys HQ workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Smyths Toys HQ. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSmyths Toys HQ Annual Employee Count (2023-2026)
- Smyths Toys HQ had 3,661 employees in 2026, a 2.2% decline (-126) from 2025.
- Smyths Toys HQ had 3,857 employees in 2025, a 4.1% decline (-270) from 2024.
- Smyths Toys HQ had 4,127 employees in 2024, a 0.3% decline (-66) from 2023.
- Smyths Toys HQ had 4,193 employees in 2023, a 1.9% increase (-46) from 2022.
Smyths Toys HQ's total workforce has declined from 4,014 employees in 2023 to 3,661 in 2026. Smyths Toys HQ's headcount peaked at 4,705 in 2024.
Smyths Toys HQ Unlimited Co quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 3,661 | -126 | -2.2% |
| 2025 | Q4 | 3,857 | -270 | -4.1% |
| 2025 | Q3 | 4,386 | -319 | -4.5% |
| 2025 | Q2 | 3,805 | -292 | -3.6% |
| 2025 | Q1 | 3,787 | -195 | -2.4% |
| 2024 | Q4 | 4,127 | -66 | -0.3% |
| 2024 | Q3 | 4,705 | +43 | +2.9% |
| 2024 | Q2 | 4,097 | +83 | +4.1% |
| 2024 | Q1 | 3,982 | +66 | +4.7% |
| 2023 | Q4 | 4,193 | -46 | +1.9% |
| 2023 | Q3 | 4,662 | +64 | +3.2% |
| 2023 | Q2 | 4,014 | +171 | +6.9% |
See Smyths Toys HQ's complete headcount history, including quarterly breakdowns.
Get the DataSmyths Toys HQ Employee Count by Region (2026)
Northern Europe accounts for the largest share of Smyths Toys HQ's global workforce with approximately 78% of total employees, followed by Western Europe and North America.
Smyths Toys HQ employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 2,841 | 78.2% |
| Western Europe | 742 | 20.4% |
| North America | 36 | 1.0% |
| East Asia | 7 | 0.2% |
| Pacific Islands | 5 | 0.1% |
| South Asia | 2 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSmyths Toys HQ Employee Count by Department (2026)
Smyths Toys HQ's employee groups are Finance and Operations (45.5%), Sales and Marketing (35.1%), and Engineering (19.4%).
Smyths Toys HQ employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 1,660 | 45.5% |
| Sales and Marketing | 1,283 | 35.1% |
| Engineering | 710 | 19.4% |
Compare Smyths Toys HQ's department mix to industry peers.
See Full DataSmyths Toys HQ Employee Salary by Region (2026)
Smyths Toys HQ's average employee salary is $38,006 globally. Employees in North America receive the highest compensation. Pay is lowest in Northern Europe, at a median of $34,000.
Smyths Toys HQ median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $38,000 |
| Western Europe | $35,000 |
| Northern Europe | $34,000 |
Unlock salary by role, level, and city — and compare to Smyths Toys HQ's industry peers.
Unlock Salary DataSmyths Toys HQ Job Openings and Hiring Trends (2023-2026)
- Smyths Toys HQ had 120 active job postings in 2026, a 42.4% increase (-48) from 2025.
- Smyths Toys HQ had 168 active job postings in 2025, a 12.3% decline (-22) from 2024.
- Smyths Toys HQ had 190 active job postings in 2024, a 11.1% increase (+20) from 2023.
- Smyths Toys HQ had 170 active job postings in 2023, a 85.7% increase from 2022.
- Hiring velocity in 2026: 63 new roles/month, down from 253 in 2025 and 237 in 2024.
Smyths Toys HQ's active job postings rose 42.4% in 2026 to 120, with new postings per month cooling from 176 in 2023 to 63 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSmyths Toys HQ Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Smyths Toys HQ's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Smyths Toys HQ
- How fast is Smyths Toys HQ growing?
- In 2026, Smyths Toys HQ's headcount shrank 2.2% to 3,661 employees, down from 3,787 in 2025.
- See the full headcount history
- Where are Smyths Toys HQ employees located?
- Most Smyths Toys HQ employees are based in Northern Europe (78.2% of headcount), followed by Western Europe and North America.
- Explore where the workforce is based
- What is the average salary at Smyths Toys HQ?
- The average employee salary at Smyths Toys HQ is approximately $38k per year.
- Analyze the salary distribution
- How many new job postings does Smyths Toys HQ open per year?
- In Q1 2026, Smyths Toys HQ opened 189 new job postings. In 2025, Smyths Toys HQ opened 3,037 new job postings — about 253 per month.
- Track hiring trends by role
- When was Smyths Toys HQ founded and where is it headquartered?
- Smyths Toys HQ was founded in 1987 and is headquartered in Gaillimh, Ireland.
- Compare Smyths Toys HQ to industry peers
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