How many employees work at Sports Direct Intl Hldg?
Sports Direct International Holdings Ltd. has approximately 11,015 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Sports Direct Intl Hldg’s total headcount has declined 14.8% from 12,933 employees in 2023 to 11,015 in 2026.
Is Sports Direct Intl Hldg hiring right now?
Yes, Sports Direct Intl Hldg is actively hiring. Sports Direct Intl Hldg had 53 active job postings in 2026, a 17.2% decline from 2025 — see job openings & hiring trends.
About Sports Direct Intl Hldg’s Workforce
Sports Direct International Holdings Ltd. is an Apparel Retail company that employs 11,015 people worldwide as of March 2026. It is the 6th-largest by headcount among its peers. Founded in 2006, the company is headquartered in Shirebrook, United Kingdom.
Sports Direct Intl Hldg's workforce has declined 14.8% from 2023 to 2026, down 1.8% year over year in 2026. It fell to a low of 11,015 in 2026 Q1 before recovering. Its workforce is concentrated most in Northern Europe (84.4%), followed by Southeast Asia (4.0%) and Western Europe (3.9%).
Sports Direct Intl Hldg's functional groups are Finance and Operations (48.7%), Sales and Marketing (34.2%), and Engineering (17.2%). The average salary is $32,059, ranging from a median of $33,000 in Northern Europe to $9,000 in Southeast Asia.
Sports Direct Intl Hldg's active job postings fell 17.2% in 2026 to 53, with new postings per month cooling from 78 in 2023 to 31 in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Shirebrook, United Kingdom
- Founded
- 2006
- Industry
- Apparel Retail
- Employees
- 11,015
- YoY
- -1.8% (-879)
As of March 2026
Sports Direct Intl Hldg workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sports Direct Intl Hldg. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSports Direct Intl Hldg Annual Employee Count (2023-2026)
- Sports Direct Intl Hldg had 11,015 employees in 2026, a 1.8% decline (-879) from 2025.
- Sports Direct Intl Hldg had 11,376 employees in 2025, a 1.1% decline (-904) from 2024.
- Sports Direct Intl Hldg had 12,280 employees in 2024, a 3.3% increase (-557) from 2023.
- Sports Direct Intl Hldg had 12,837 employees in 2023, a 9.9% increase (+272) from 2022.
Sports Direct Intl Hldg's total workforce has declined from 12,933 employees in 2023 to 11,015 in 2026.
Sports Direct International Holdings Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 11,015 | -879 | -1.8% |
| 2025 | Q4 | 11,376 | -904 | -1.1% |
| 2025 | Q3 | 11,580 | -668 | +1.5% |
| 2025 | Q2 | 12,053 | -600 | +2.7% |
| 2025 | Q1 | 11,894 | -726 | +2.4% |
| 2024 | Q4 | 12,280 | -557 | +3.3% |
| 2024 | Q3 | 12,248 | -517 | +3.4% |
| 2024 | Q2 | 12,653 | -280 | +4.9% |
| 2024 | Q1 | 12,620 | +350 | +9.6% |
| 2023 | Q4 | 12,837 | +272 | +9.9% |
| 2023 | Q3 | 12,765 | +229 | +10.8% |
| 2023 | Q2 | 12,933 | -470 | +7.9% |
See Sports Direct Intl Hldg's complete headcount history, including quarterly breakdowns.
Get the DataSports Direct Intl Hldg Employee Count by Region (2026)
Northern Europe accounts for the largest share of Sports Direct Intl Hldg's global workforce with approximately 84% of total employees, followed by Southeast Asia and Western Europe.
Sports Direct Intl Hldg employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 9,253 | 84.4% |
| Southeast Asia | 438 | 4.0% |
| Western Europe | 432 | 3.9% |
| Southern Europe | 310 | 2.8% |
| Eastern Europe | 233 | 2.1% |
| South Asia | 71 | 0.6% |
| North America | 63 | 0.6% |
| Arab States | 46 | 0.4% |
| Pacific Islands | 45 | 0.4% |
| East Asia | 19 | 0.2% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSports Direct Intl Hldg Employee Count by Department (2026)
Sports Direct Intl Hldg's employee groups are Finance and Operations (48.7%), Sales and Marketing (34.2%), and Engineering (17.2%).
Sports Direct Intl Hldg employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 5,326 | 48.7% |
| Sales and Marketing | 3,739 | 34.2% |
| Engineering | 1,881 | 17.2% |
Compare Sports Direct Intl Hldg's department mix to industry peers.
See Full DataSports Direct Intl Hldg Employee Salary by Region (2026)
Sports Direct Intl Hldg's average employee salary is $32,059 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in Southeast Asia, at a median of $9,000.
Sports Direct Intl Hldg median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $37,000 |
| Pacific Islands | $34,000 |
| Northern Europe | $33,000 |
| Western Europe | $32,000 |
| Arab States | $26,000 |
| East Asia | $23,000 |
| Southern Europe | $20,000 |
| Eastern Europe | $16,000 |
| Central America and the Caribbean | $10,000 |
| Southeast Asia | $9,000 |
| Sub-Saharan Africa | $8,000 |
| North Africa | $8,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Sports Direct Intl Hldg's industry peers.
Unlock Salary DataSports Direct Intl Hldg Job Openings and Hiring Trends (2023-2026)
- Sports Direct Intl Hldg had 53 active job postings in 2026, a 17.2% decline (-1) from 2025.
- Sports Direct Intl Hldg had 54 active job postings in 2025, a 62.4% decline (-49) from 2024.
- Sports Direct Intl Hldg had 103 active job postings in 2024, a 61.7% decline (-92) from 2023.
- Sports Direct Intl Hldg had 195 active job postings in 2023, a 33.5% increase from 2022.
- Hiring velocity in 2026: 31 new roles/month, down from 38 in 2025 and 110 in 2024.
Sports Direct Intl Hldg's hiring is slowing: active job postings fell 17.2% in 2026 to 53, with new postings per month cooling from 78 in 2023 to 31 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataSimilar Companies
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Frequently Asked Questions About Sports Direct Intl Hldg
- How fast is Sports Direct Intl Hldg growing?
- In 2026, Sports Direct Intl Hldg's headcount shrank 1.8% to 11,015 employees, down from 11,894 in 2025.
- See the full headcount history
- Where are Sports Direct Intl Hldg employees located?
- Most Sports Direct Intl Hldg employees are based in Northern Europe (84.4% of headcount), followed by Southeast Asia and Western Europe.
- Explore where the workforce is based
- What is the average salary at Sports Direct Intl Hldg?
- The average employee salary at Sports Direct Intl Hldg is approximately $32.1k per year.
- Analyze the salary distribution
- How many new job postings does Sports Direct Intl Hldg open per year?
- In Q1 2026, Sports Direct Intl Hldg opened 94 new job postings. In 2025, Sports Direct Intl Hldg opened 456 new job postings — about 38 per month.
- Track hiring trends by role
- When was Sports Direct Intl Hldg founded and where is it headquartered?
- Sports Direct Intl Hldg was founded in 2006 and is headquartered in Shirebrook, United Kingdom.
- Compare Sports Direct Intl Hldg to industry peers
Speak with a workforce expert about Sports Direct Intl Hldg.
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