How many employees work at Sunderland?
Sunderland Ltd. has approximately 510 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Sunderland’s total headcount has grown 19.2% from 428 employees in 2023 to 510 in 2026.
Is Sunderland hiring right now?
Yes, Sunderland is actively hiring. Sunderland had 5 active job postings in 2026, a 200.0% increase from 2025 — see job openings & hiring trends.
About Sunderland’s Workforce
Sunderland Ltd. is a Sports Management company that employs 510 people worldwide as of March 2026. It is the 9th-largest by headcount among its peers. Founded in 1996, the company is headquartered in Sunderland, United Kingdom.
Sunderland's workforce has grown 19.2% from 2023 to 2026, though it is down 4.7% year over year in 2026. Its workforce is concentrated most in Northern Europe (96.5%), followed by Western Europe (0.9%) and North America (0.6%).
Sunderland's functional groups are Finance and Operations (46.6%), Engineering (28.7%), and Sales and Marketing (24.7%), with Sales and Marketing growing fastest (up 1.6%). The average salary is $41,916, ranging from a median of $81,000 in Western Europe to $7,000 in Sub-Saharan Africa, up 4.9% year over year in 2026.
Sunderland's active job postings rose 200.0% in 2026 to 5, with new postings per month climbing from 3 in 2023 to 6 in 2026.
Sourced from Revelio Labs workforce data.
- Headquarters
- Sunderland, United Kingdom
- Founded
- 1996
- Industry
- Sports Management
- Employees
- 510
- YoY
- -4.7% (-1)
As of March 2026
Sunderland workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Sunderland. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsSunderland Annual Employee Count (2023-2026)
- Sunderland had 510 employees in 2026, a 4.7% decline (-1) from 2025.
- Sunderland had 507 employees in 2025, a 0.7% decline (+6) from 2024.
- Sunderland had 501 employees in 2024, a 7.9% increase (+22) from 2023.
- Sunderland had 479 employees in 2023, a 9.2% increase (+65) from 2022.
Sunderland's total workforce has grown from 428 employees in 2023 to 510 in 2026.
Sunderland Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 510 | -1 | -4.7% |
| 2025 | Q4 | 507 | +6 | -0.7% |
| 2025 | Q3 | 506 | +17 | +3.3% |
| 2025 | Q2 | 494 | +34 | +6.8% |
| 2025 | Q1 | 511 | +33 | +8.5% |
| 2024 | Q4 | 501 | +22 | +7.9% |
| 2024 | Q3 | 489 | +38 | +10.4% |
| 2024 | Q2 | 460 | +32 | +9.1% |
| 2024 | Q1 | 478 | +50 | +10.0% |
| 2023 | Q4 | 479 | +65 | +9.2% |
| 2023 | Q3 | 451 | +55 | +7.5% |
| 2023 | Q2 | 428 | +38 | +3.4% |
See Sunderland's complete headcount history, including quarterly breakdowns.
Get the DataSunderland Employee Count by Region (2026)
Northern Europe accounts for the largest share of Sunderland's global workforce with approximately 97% of total employees, followed by Western Europe and North America.
Sunderland employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 490 | 96.5% |
| Western Europe | 4 | 0.9% |
| North America | 3 | 0.6% |
| South Asia | 3 | 0.6% |
| Sub-Saharan Africa | 2 | 0.4% |
| Southern Europe | 1 | 0.3% |
| North Africa | 1 | 0.3% |
| South America | 1 | 0.2% |
| Pacific Islands | 1 | 0.2% |
| Southeast Asia | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataSunderland Employee Count by Department (2026)
Sunderland's employee groups are Finance and Operations (46.6%), Engineering (28.7%), and Sales and Marketing (24.7%).
Sunderland employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 234 | 46.6% |
| Engineering | 144 | 28.7% |
| Sales and Marketing | 124 | 24.7% |
Compare Sunderland's department mix to industry peers.
See Full DataSunderland Employee Salary by Region (2026)
Sunderland's average employee salary is $41,916 globally. Employees in Western Europe receive the highest compensation, with median pay approximately 1.9x the global average. Pay is lowest in Sub-Saharan Africa, at a median of $7,000.
Sunderland median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Western Europe | $81,000 |
| North America | $69,000 |
| Northern Europe | $34,000 |
| Sub-Saharan Africa | $7,000 |
Unlock salary by role, level, and city — and compare to Sunderland's industry peers.
Unlock Salary DataSunderland Job Openings and Hiring Trends (2023-2026)
- Sunderland had 5 active job postings in 2026, a 200.0% increase (+1) from 2025.
- Sunderland had 4 active job postings in 2025, a 120.0% increase (+3) from 2024.
- Sunderland had 1 active job postings in 2024, a 200.0% increase (+1) from 2023.
- Sunderland had 0 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 6 new roles/month, up from 1 in 2025 and 0 in 2024.
Sunderland's hiring is accelerating: active job postings rose 200.0% in 2026 to 5, with new postings per month climbing from 3 in 2023 to 6 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
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Frequently Asked Questions About Sunderland
- How fast is Sunderland growing?
- In 2026, Sunderland's headcount shrank 4.7% to 510 employees, down from 511 in 2025.
- See the full headcount history
- Where are Sunderland employees located?
- Most Sunderland employees are based in Northern Europe (96.5% of headcount), followed by Western Europe and North America.
- Explore where the workforce is based
- What is the average salary at Sunderland?
- The average employee salary at Sunderland is approximately $41.9k per year.
- Analyze the salary distribution
- How many new job postings does Sunderland open per year?
- In Q1 2026, Sunderland opened 18 new job postings. In 2025, Sunderland opened 10 new job postings — about 1 per month.
- Track hiring trends by role
- When was Sunderland founded and where is it headquartered?
- Sunderland was founded in 1996 and is headquartered in Sunderland, United Kingdom.
- Compare Sunderland to industry peers
Speak with a workforce expert about Sunderland.
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