How many employees work at Vita Coco?
The Vita Coco Co., Inc. (COCO) has approximately 350 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Vita Coco’s total headcount has grown 12.6% from 311 employees in 2023 to 350 in 2026.
Is Vita Coco hiring right now?
Yes, Vita Coco is actively hiring. Vita Coco had 63 active job postings in 2026, a 31.2% increase from 2025 — see job openings & hiring trends.
About Vita Coco’s Workforce
The Vita Coco Co., Inc. (COCO) is a Food and Beverage company that employs 350 people worldwide as of March 2026. It is the 11th-largest by headcount among its peers. Founded in 2004, the company is headquartered in New York City, New York and trades on the NASDAQ.
Vita Coco's workforce has grown 12.6% from 2023 to 2026, though it is down 0.4% year over year in 2026. Its workforce is concentrated most in North America (40.3%), followed by Northern Europe (11.2%) and South Asia (9.4%).
Vita Coco's functional groups are Finance and Operations (43.9%), Engineering (37.6%), and Sales and Marketing (18.4%), with Finance and Operations growing fastest (up 6.1%). The average salary is $60,001, ranging from a median of $82,000 in North America to $4,000 in South Asia, up 6.3% year over year in 2026.
Vita Coco's active job postings rose 31.2% in 2026 to 63, with new postings per month cooling from 36 in 2023 to 24 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Ticker
- NASDAQ: COCO
- Headquarters
- New York City, New York
- Founded
- 2004
- Industry
- Food and Beverage
- Employees
- 350
- YoY
- -0.4% (+21)
As of March 2026
Vita Coco workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Vita Coco. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsVita Coco Annual Employee Count (2023-2026)
- Vita Coco had 350 employees in 2026, a 0.4% decline (+21) from 2025.
- Vita Coco had 337 employees in 2025, a 0% no change (+9) from 2024.
- Vita Coco had 328 employees in 2024, a 0.3% decline (+6) from 2023.
- Vita Coco had 322 employees in 2023, a 2.9% increase (+20) from 2022.
Vita Coco's total workforce has grown from 311 employees in 2023 to 350 in 2026.
The Vita Coco Co., Inc. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 350 | +21 | -0.4% |
| 2025 | Q4 | 337 | +9 | +0.0% |
| 2025 | Q3 | 333 | +8 | -0.4% |
| 2025 | Q2 | 328 | +3 | -1.0% |
| 2025 | Q1 | 329 | +6 | -0.0% |
| 2024 | Q4 | 328 | +6 | -0.3% |
| 2024 | Q3 | 325 | +9 | +1.8% |
| 2024 | Q2 | 325 | +14 | +2.4% |
| 2024 | Q1 | 323 | +21 | +3.3% |
| 2023 | Q4 | 322 | +20 | +2.9% |
| 2023 | Q3 | 316 | +16 | +2.1% |
| 2023 | Q2 | 311 | +13 | +3.3% |
See Vita Coco's complete headcount history, including quarterly breakdowns.
Get the DataVita Coco Employee Count by Region (2026)
North America accounts for the largest share of Vita Coco's global workforce with approximately 40% of total employees, followed by Northern Europe and South Asia.
Vita Coco employees by region
| Region | Employees | % of Total |
|---|---|---|
| North America | 140 | 40.3% |
| Northern Europe | 39 | 11.2% |
| South Asia | 33 | 9.4% |
| Southeast Asia | 33 | 9.4% |
| Sub-Saharan Africa | 25 | 7.2% |
| South America | 22 | 6.4% |
| Western Europe | 11 | 3.0% |
| Southern Europe | 9 | 2.5% |
| Central America and the Caribbean | 8 | 2.2% |
| Eastern Europe | 7 | 2.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataVita Coco Employee Count by Department (2026)
Vita Coco's employee groups are Finance and Operations (43.9%), Engineering (37.6%), and Sales and Marketing (18.4%).
Vita Coco employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 148 | 43.9% |
| Engineering | 126 | 37.6% |
| Sales and Marketing | 62 | 18.4% |
Compare Vita Coco's department mix to industry peers.
See Full DataVita Coco Employee Salary by Region (2026)
Vita Coco's average employee salary is $60,001 globally. Employees in North America receive the highest compensation, with median pay approximately 1.4x the global average. Pay is lowest in South Asia, at a median of $4,000.
Vita Coco median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| North America | $82,000 |
| Western Europe | $68,000 |
| Northern Europe | $54,000 |
| East Asia | $38,000 |
| Eastern Europe | $25,000 |
| Southern Europe | $25,000 |
| Southeast Asia | $23,000 |
| Arab States | $15,000 |
| Central America and the Caribbean | $13,000 |
| Central and Western Asia | $11,000 |
| South America | $8,000 |
| North Africa | $6,000 |
| Sub-Saharan Africa | $6,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Vita Coco's industry peers.
Unlock Salary DataVita Coco Job Openings and Hiring Trends (2023-2026)
- Vita Coco had 63 active job postings in 2026, a 31.2% increase (+41) from 2025.
- Vita Coco had 22 active job postings in 2025, a 42.9% decline (-12) from 2024.
- Vita Coco had 34 active job postings in 2024, a 11.1% decline (-4) from 2023.
- Vita Coco had 38 active job postings in 2023, a 0% no change from 2022.
- Hiring velocity in 2026: 24 new roles/month, up from 21 in 2025 and 24 in 2024.
Vita Coco's active job postings rose 31.2% in 2026 to 63, with new postings per month cooling from 36 in 2023 to 24 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataVita Coco Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Vita Coco's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
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Frequently Asked Questions About Vita Coco
- How fast is Vita Coco growing?
- In 2026, Vita Coco's headcount shrank 0.4% to 350 employees, up from 329 in 2025.
- See the full headcount history
- Where are Vita Coco employees located?
- Most Vita Coco employees are based in North America (40.3% of headcount), followed by Northern Europe and South Asia.
- Explore where the workforce is based
- What is the average salary at Vita Coco?
- The average employee salary at Vita Coco is approximately $60k per year.
- Analyze the salary distribution
- How many new job postings does Vita Coco open per year?
- In Q1 2026, Vita Coco opened 71 new job postings. In 2025, Vita Coco opened 248 new job postings — about 21 per month.
- Track hiring trends by role
- When was Vita Coco founded and where is it headquartered?
- Vita Coco was founded in 2004 and is headquartered in New York City, New York.
- Compare Vita Coco to industry peers
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