How many employees work at Which?
Which? Ltd. has approximately 1,204 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. Which’s total headcount has declined 2.1% from 1,230 employees in 2023 to 1,204 in 2026.
Is Which hiring right now?
Yes, Which is actively hiring. Which had 18 active job postings in 2026, a 113.0% increase from 2025 — see job openings & hiring trends.
About Which’s Workforce
Which? Ltd. is a Media and Entertainment company that employs 1,204 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 1957, the company is headquartered in London, United Kingdom.
Which's workforce has declined 2.1% from 2023 to 2026, though it is up 1.5% year over year in 2026. It fell to a low of 1,151 in 2024 Q4 before recovering. Its workforce is concentrated most in Northern Europe (92.1%), followed by South Asia (4.7%) and North America (1.3%).
Which's functional groups are Finance and Operations (45.5%), Engineering (31.5%), and Sales and Marketing (23.0%), with Engineering growing fastest (up 1.9%). The average salary is $68,069, ranging from a median of $54,000 in Northern Europe to $4,000 in South Asia, up 2.4% year over year in 2026.
Which's active job postings rose 113.0% in 2026 to 18, with new postings per month cooling from 19 in 2023 to 12 in 2026. Overall employee sentiment is negative and declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- London, United Kingdom
- Founded
- 1957
- Industry
- Media and Entertainment
- Employees
- 1,204
- YoY
- +1.5% (+33)
As of March 2026
Which workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for Which. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsWhich Annual Employee Count (2023-2026)
- Which had 1,204 employees in 2026, a 1.5% increase (+33) from 2025.
- Which had 1,200 employees in 2025, a 1.4% increase (+49) from 2024.
- Which had 1,151 employees in 2024, a 0.9% decline (-50) from 2023.
- Which had 1,201 employees in 2023, a 0.8% decline (-24) from 2022.
Which's total workforce has grown from 1,151 employees in 2024 to 1,204 in 2026. Which's headcount peaked at 1,230 in 2023 before declining in 2024 and recovering through 2025 and 2026.
Which? Ltd. quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 1,204 | +33 | +1.5% |
| 2025 | Q4 | 1,200 | +49 | +1.4% |
| 2025 | Q3 | 1,199 | +31 | +0.6% |
| 2025 | Q2 | 1,189 | +9 | -0.2% |
| 2025 | Q1 | 1,171 | -24 | -0.8% |
| 2024 | Q4 | 1,151 | -50 | -0.9% |
| 2024 | Q3 | 1,168 | -50 | -0.2% |
| 2024 | Q2 | 1,180 | -50 | -1.1% |
| 2024 | Q1 | 1,195 | -25 | -0.1% |
| 2023 | Q4 | 1,201 | -24 | -0.8% |
| 2023 | Q3 | 1,218 | -2 | -0.3% |
| 2023 | Q2 | 1,230 | +24 | +0.7% |
See Which's complete headcount history, including quarterly breakdowns.
Get the DataWhich Employee Count by Region (2026)
Northern Europe accounts for the largest share of Which's global workforce with approximately 92% of total employees, followed by South Asia and North America.
Which employees by region
| Region | Employees | % of Total |
|---|---|---|
| Northern Europe | 1,096 | 92.1% |
| South Asia | 57 | 4.7% |
| North America | 15 | 1.3% |
| Southeast Asia | 5 | 0.4% |
| Arab States | 5 | 0.4% |
| Pacific Islands | 4 | 0.4% |
| Western Europe | 3 | 0.2% |
| Southern Europe | 2 | 0.2% |
| East Asia | 1 | 0.1% |
| Eastern Europe | 1 | 0.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataWhich Employee Count by Department (2026)
Which's employee groups are Finance and Operations (45.5%), Engineering (31.5%), and Sales and Marketing (23.0%).
Which employees by department
| Department | Employees | % of Total |
|---|---|---|
| Finance and Operations | 540 | 45.5% |
| Engineering | 374 | 31.5% |
| Sales and Marketing | 273 | 23.0% |
Compare Which's department mix to industry peers.
See Full DataWhich Employee Salary by Region (2026)
Which's average employee salary is $68,069 globally. Employees in Northern Europe receive the highest compensation. Pay is lowest in South Asia, at a median of $4,000.
Which median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Pacific Islands | $64,000 |
| Northern Europe | $54,000 |
| North America | $52,000 |
| Southeast Asia | $16,000 |
| Arab States | $5,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to Which's industry peers.
Unlock Salary DataWhich Job Openings and Hiring Trends (2023-2026)
- Which had 18 active job postings in 2026, a 113.0% increase (+2) from 2025.
- Which had 16 active job postings in 2025, a 13.3% increase (+2) from 2024.
- Which had 14 active job postings in 2024, a 6.9% decline (-1) from 2023.
- Which had 15 active job postings in 2023, a 23.5% decline from 2022.
- Hiring velocity in 2026: 12 new roles/month, down from 19 in 2025 and 18 in 2024.
Which's active job postings rose 113.0% in 2026 to 18, with new postings per month cooling from 19 in 2023 to 12 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataWhich Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across Which's workforce based on public professional data. Overall sentiment is negative and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About Which
- How fast is Which growing?
- In 2026, Which's headcount grew 1.5% to 1,204 employees, up from 1,171 in 2025.
- See the full headcount history
- Where are Which employees located?
- Most Which employees are based in Northern Europe (92.1% of headcount), followed by South Asia and North America.
- Explore where the workforce is based
- What is the average salary at Which?
- The average employee salary at Which is approximately $68.1k per year.
- Analyze the salary distribution
- How many new job postings does Which open per year?
- In Q1 2026, Which opened 37 new job postings. In 2025, Which opened 225 new job postings — about 19 per month.
- Track hiring trends by role
- When was Which founded and where is it headquartered?
- Which was founded in 1957 and is headquartered in London, United Kingdom.
- Compare Which to industry peers
Speak with a workforce expert about Which.
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