How many employees work at GOOD?
MASAP has approximately 738 total employees worldwide as of March 2026, according to Revelio Labs workforce intelligence data. GOOD’s total headcount has declined 0.6% from 742 employees in 2023 to 738 in 2026.
Is GOOD hiring right now?
Yes, GOOD is actively hiring. GOOD had 4 active job postings in 2026, a 66.7% decline from 2025 — see job openings & hiring trends.
About GOOD’s Workforce
MASAP is a Food and Beverage company that employs 738 people worldwide as of March 2026. It is the 10th-largest by headcount among its peers. Founded in 2011, the company is headquartered in Cape Town, South Africa.
GOOD's workforce has declined 0.6% from 2023 to 2026, though it is up 0.1% year over year in 2026. Its workforce is concentrated most in South Asia (52.0%), followed by North America (10.9%) and Southeast Asia (7.4%).
GOOD's functional groups are Engineering (39.6%), Finance and Operations (37.9%), and Sales and Marketing (22.6%). The average salary is $19,886, ranging from a median of $56,000 in North America to $4,000 in South Asia.
GOOD's active job postings fell 66.7% in 2026 to 4, with new postings per month climbing from 3 in 2023 to 9 in 2026. Overall employee sentiment is neutral but declining.
Sourced from Revelio Labs workforce data.
- Headquarters
- Cape Town, South Africa
- Founded
- 2011
- Industry
- Food and Beverage
- Employees
- 738
- YoY
- +0.1% (-3)
As of March 2026
GOOD workforce metrics
Unlock hiring rate, attrition rate, and 12 additional workforce metrics for GOOD. Compare to peers, export the dataset, and access the full quarterly history.
Unlock MetricsGOOD Annual Employee Count (2023-2026)
- GOOD had 738 employees in 2026, a 0.1% increase (-3) from 2025.
- GOOD had 738 employees in 2025, a 0.1% increase (-1) from 2024.
- GOOD had 739 employees in 2024, a 0.4% decline (-4) from 2023.
- GOOD had 743 employees in 2023, a 0% no change (-4) from 2022.
GOOD's total workforce has declined from 742 employees in 2023 to 738 in 2026. GOOD's headcount peaked at 743 in 2025.
MASAP quarterly employee count
| Year | Qtr | Employees | YoY Change | YoY % |
|---|---|---|---|---|
| 2026 | Q1 | 738 | -3 | +0.1% |
| 2025 | Q4 | 738 | -1 | +0.1% |
| 2025 | Q3 | 741 | +2 | +0.5% |
| 2025 | Q2 | 743 | +5 | +0.7% |
| 2025 | Q1 | 741 | +1 | -0.4% |
| 2024 | Q4 | 739 | -4 | -0.4% |
| 2024 | Q3 | 739 | -4 | -0.4% |
| 2024 | Q2 | 738 | -4 | -0.5% |
| 2024 | Q1 | 740 | -2 | +0.0% |
| 2023 | Q4 | 743 | -4 | +0.0% |
| 2023 | Q3 | 743 | -4 | +0.0% |
| 2023 | Q2 | 742 | -5 | +0.0% |
See GOOD's complete headcount history, including quarterly breakdowns.
Get the DataGOOD Employee Count by Region (2026)
South Asia accounts for the largest share of GOOD's global workforce with approximately 52% of total employees, followed by North America and Southeast Asia.
GOOD employees by region
| Region | Employees | % of Total |
|---|---|---|
| South Asia | 383 | 52.0% |
| North America | 80 | 10.9% |
| Southeast Asia | 55 | 7.4% |
| Arab States | 43 | 5.8% |
| Sub-Saharan Africa | 38 | 5.2% |
| Northern Europe | 23 | 3.2% |
| Western Europe | 20 | 2.6% |
| North Africa | 19 | 2.5% |
| Eastern Europe | 16 | 2.2% |
| Central and Western Asia | 15 | 2.1% |
Drill into city-level data, hiring trends by region, and historic geographic shifts.
Unlock Geographic DataGOOD Employee Count by Department (2026)
GOOD's employee groups are Engineering (39.6%), Finance and Operations (37.9%), and Sales and Marketing (22.6%).
GOOD employees by department
| Department | Employees | % of Total |
|---|---|---|
| Engineering | 195 | 39.6% |
| Finance and Operations | 186 | 37.9% |
| Sales and Marketing | 111 | 22.6% |
Compare GOOD's department mix to industry peers.
See Full DataGOOD Employee Salary by Region (2026)
GOOD's average employee salary is $19,886 globally. Employees in North America receive the highest compensation, with median pay approximately 2.8x the global average. Pay is lowest in South Asia, at a median of $4,000.
GOOD median employee salary by region (USD)
| Region | Median Salary |
|---|---|
| Northern Europe | $57,000 |
| North America | $56,000 |
| Western Europe | $45,000 |
| Pacific Islands | $45,000 |
| Southern Europe | $41,000 |
| Arab States | $29,000 |
| Eastern Europe | $23,000 |
| East Asia | $20,000 |
| North Africa | $15,000 |
| Central and Western Asia | $15,000 |
| Sub-Saharan Africa | $11,000 |
| Southeast Asia | $10,000 |
| South America | $8,000 |
| South Asia | $4,000 |
Unlock salary by role, level, and city — and compare to GOOD's industry peers.
Unlock Salary DataGOOD Job Openings and Hiring Trends (2023-2026)
- GOOD had 4 active job postings in 2026, a 66.7% decline (-4) from 2025.
- GOOD had 8 active job postings in 2025, a 31.6% decline (-3) from 2024.
- GOOD had 11 active job postings in 2024, a 31.6% increase (+3) from 2023.
- GOOD had 8 active job postings in 2023, a 120.0% increase from 2022.
- Hiring velocity in 2026: 9 new roles/month, up from 6 in 2025 and 5 in 2024.
GOOD's active job postings fell 66.7% in 2026 to 4, with new postings per month climbing from 3 in 2023 to 9 in 2026.
Track new postings per month, role-level demand, and hiring velocity vs. peers.
Unlock Hiring DataGOOD Employee Sentiment (2026)
Revelio Labs tracks employee sentiment across GOOD's workforce based on public professional data. Overall sentiment is neutral and has declined year over year in 2026.
Overall
Unlock the full sentiment breakdown by department, tenure, and trend over time.
Unlock SentimentSimilar Companies
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Frequently Asked Questions About GOOD
- How fast is GOOD growing?
- In 2026, GOOD's headcount grew 0.1% to 738 employees, down from 741 in 2025.
- See the full headcount history
- Where are GOOD employees located?
- Most GOOD employees are based in South Asia (52.0% of headcount), followed by North America and Southeast Asia.
- Explore where the workforce is based
- What is the average salary at GOOD?
- The average employee salary at GOOD is approximately $19.9k per year.
- Analyze the salary distribution
- How many new job postings does GOOD open per year?
- In Q1 2026, GOOD opened 28 new job postings. In 2025, GOOD opened 73 new job postings — about 6 per month.
- Track hiring trends by role
- When was GOOD founded and where is it headquartered?
- GOOD was founded in 2011 and is headquartered in Cape Town, South Africa.
- Compare GOOD to industry peers
Speak with a workforce expert about GOOD.
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